Eastern Europe

Recent years have seen huge growth in inbound tourist arrivals to Croatia, with each passing year seeing new records being set in the numbers of inbound tourists visiting the country, especially during summer. Much of this growth is related to…

In 2023, sun care in Bosnia and Herzegovina witnessed a moderate decline in retail volume terms. A shorter holiday season occurred due to cooler and rainy weather at the end of spring and the start of the summer season. Consumer demand for sun…

Skin care in Croatia continued to record positive volume growth in 2023, with sales growth supported by rising demand for products with ingredients that target specific skin problems. More specific products that target skin issues are becoming…

Skin care remains one of the fastest growing and most dynamic beauty and personal care categories in Bosnia and Herzegovina driven by consumer demand for mass and premium skin care products. The category continues to witness significant…

The long-term premiumisation trend continued to have an influence on sales across numerous categories of beauty and personal care during 2023. The segment of the local population that can easily afford premium products remains quite small, although…

Premium beauty and personal care continued to advance sales and has faced uninterrupted growth since the COVID-19 pandemic. Significant unit price increases have fuelled sales as inflation remains stubbornly high in Bosnia and Herzegovina.…

During 2023, major players in oral care such as Colgate-Palmolive and Procter & Gamble undertook various initiatives designed to spread awareness about the importance of maintaining optimum oral hygiene. These campaigns targeted both children and…

As an essential, everyday product consumer demand has remained relatively stable for oral care products in Bosnia and Herzegovina. In retail volume terms, more robust categories stagnated or declined moderately while niche oral care categories…

2023 saw men’s razors and blades return to positive growth as more local men chose the cleanshaven look, a sign that the decade-long trend towards wearing beards may have already peaked. While men’s pre-shave and men’s post-shave each continued to…

Men’s grooming products remained in high demand in Bosnia and Herzegovina, despite the ongoing demographic crisis and economic woes in 2023. Inflation continued to be an issue forcing manufacturers to increase product prices. Growing consumer…

Mass beauty and personal care registered a positive performance in 2023, outperforming premium beauty and personal care as the uncertain economic situation, high inflation and ongoing energy crisis forced many Croatian consumers to look for cheaper…

Since the peak of the COVID-19 pandemic in 2020, mass beauty and personal care has steadily recovered in current value terms. In 2022, price increases were the primary driver of current value growth as inflation soared in Bosnia and Herzegovina.…

Towards the end of the review period, local consumers adopted a more personalised, customised approach to their hair care needs. This trend first emerged during the peak months of the COVID-19 pandemic, when many people took the opportunity to…

Consumer demand for hair care in Bosnia and Herzegovina remained stable in 2023 despite the inflationary climate and limitations on consumer expenditure. The resumption of hectic lifestyles and greater social contact following the pandemic has…

Prior to the onset of the COVID-19 pandemic, there were few differences between sales growth trends across premium fragrances and mass fragrances. However, since volume sales of premium fragrances dropped sharply in 2020 during the early stages of…

Consumers have returned to wearing fragrances with social contact largely back to normal levels in Bosnia and Herzegovina. After a solid recovery from the pandemic in 2021, retail volume growth declined in 2022 and 2023 as consumers were confronted…

While Croatian consumers are showing increased interest in depilatories generally, 2023 saw a particularly strong increase in demand for depilatories made using natural ingredients such as argan oil and aloe vera. Each of these ingredients is…

In 2023, retail volume sales of depilatories declined in Bosnia and Herzegovina, amid lower consumer confidence caused by high inflation and the rising cost of living. Women’s razors and blades is the largest category within depilatories, but it was…

Deodorant sprays remained the overwhelmingly dominant category of deodorants in Croatia during 2023 and this is a reflection of the status that deodorant spray shave as the default format of deodorants for local consumers. Put simply, deodorant…

In 2023, amid significant inflation and rising prices deodorants in Bosnia and Herzegovina faced weaker consumer demand. Retail volume growth declined in all categories with the exception of deodorant sticks and deodorant wipes. In the face of higher…