64% of consumers across the world claim that they try to have a positive impact on the environment on an everyday basis. This global report examines how this fledgling mainstreaming of green awareness impacts governments, corporations and consumer buying behaviour in market sectors such as food and drink, apparel, beauty and personal care, home care, tissue and hygiene, transport and the home, and to what extent.
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At national and international level, the regulatory environment is tightening up, with the world’s largest polluters, the US and China, both making concrete and measurable pledges on carbon emissions.
NGOS have long exerted pressure on law makers and companies, but now their strategies are becoming more sophisticated and targeted and more effective.
Individuals have more power to influence than ever, due to the rise of social media, and the ease of gaining and spreading information and opinion
More companies are looking to authentic environmental strategies and moving beyond simple “greenwashing”, and in doing this they are carving out a path of innovative, profitable green business for others to follow.