The most influential Megatrends set to shape the world through 2030, identified by Euromonitor International, help businesses better anticipate market developments and lead change for their industries.
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Learn moreJul 2017
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Western European cities have long been a major draw for migrants from near and far, seeking to secure better life prospects for themselves and their families. In purely economic terms, migration stands to benefit cities as well, specifically by enhancing the local standard of living. Furthermore, businesses can take advantage of market opportunities since the foreign origin of migrants represents an additional factor in the differentiation strategy.
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During 2006-2016, 20 out of 32 leading metropolises in Western Europe were growing population-wise predominantly due to net migration. Furthermore, an influx of foreign citizens has been especially high in 11 out of those 20 cities.
The number of foreign citizens in Western Europe’s 33 major cities rose from 10 in 2006 to 14 million in 2016. In the majority of the metropolises foreign citizens make up less than 15% of the local population as of 2016.
In the context of Western Europe, foreigners are concentrated in large cities and prefer those in the Northwest over those in the South. At an individual state level, they tend to settle based on the city’s weight in the national economy.
Cities with higher shares of foreign citizens have higher levels of GDP per capita. This positive impact is channeled through a boost to the share of the working age population and, to a greater extent, labour productivity.
Metropolises with higher proportions of foreign citizens exhibit larger shares of adults with tertiary degrees. Low-skilled migrants bring benefits as well by taking up routine jobs and enabling natives to move to more complex tasks.
Western European cities that have higher foreign populations also record higher household earnings in both richest and poorest deciles.
Migration, in addition to its impact on overall city affluence, has direct business implications. The case study showcases specific examples of how companies in London, Vienna and Barcelona took advantage of market opportunities created by the presence of foreign nationals.
Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.