Edeka should consider expanding its business internationally, in particular into Eastern Europe. The company is confident that further growth opportunities exist in Germany; however, long-term growth prospects are poor in this increasingly saturated market. Even though rivals already have a significant head start in terms of Eastern European expansion, growth opportunities would continue to exist also for Edeka in the region, but entry should not be delayed.
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Euromonitor International's report on Edeka Zentrale AG & Co KG delivers a detailed strategic analysis of the company's business, examining its performance in the Retailing market and the global economy.
Company and market share data provide a detailed look at the financial position of Edeka Zentrale AG & Co KG, while in-depth qualitative analysis will help you understand the brand strategy and growth prospects of Edeka Zentrale AG & Co KG.
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