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Company Profile
Edeka Zentrale AG & Co KG in Retailing
Mar 2011
US$570
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Edeka should consider expanding its business internationally, in particular into Eastern Europe. The company is confident that further growth opportunities exist in Germany; however, long-term growth prospects are poor in this increasingly saturated market. Even though rivals already have a significant head start in terms of Eastern European expansion, growth opportunities would continue to exist also for Edeka in the region, but entry should not be delayed.
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Overview
Why buy this report?
Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.
Euromonitor International's report on Edeka Zentrale AG & Co KG delivers a detailed strategic analysis of the company's business, examining its performance in the Retailing market and the global economy.
Company and market share data provide a detailed look at the financial position of Edeka Zentrale AG & Co KG, while in-depth qualitative analysis will help you understand the brand strategy and growth prospects of Edeka Zentrale AG & Co KG.
This report examines:
- Company share by region and sector
- Brand portfolio
- New product developments
- Marketing and distribution strategies
A detailed SWOT analysis of Edeka Zentrale AG & Co KG provides strategic intelligence on:
- Strengths and weaknesses
- Category and country opportunities for growth
- Challenges and threats from current competition and future prospects
- Global and regional market positions
Research You Can Trust:
Euromonitor International's company profile reports are written by our Retailing research team, a dedicated group of analysts that knows the industry inside and out.
Buy this report to inform your planning, strategy, marketing, sales and competitor intelligence functions.
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Want to find out more about this report?
Request more informationTable of Contents
Scope of the Report
Scope
Strategic Evaluation
Key company facts
SWOT – Edeka Zentrale AG & Co KG
Key strategic objectives and challenges
Competitive Positioning
Acquisition boosts growth
Edeka joins global top 10 grocery retailers
Geographic Opportunities
Edeka continues to bank on German growth
Eastern Europe should not be ignored
Discounters in Eastern Europe: Opportunities in Balkans
Turkey also offers expansion opportunity
Channel Opportunities
Edeka benefits from presence across key grocery channels
Edeka dominates supermarkets channel in Germany
Edeka Zentrale remains weaker in hypermarkets
Edeka's presence in discounters channel is strong
Developments in discounter channel could drive sales growth
Expansion into food/drink/tobacco specialists channel
Cash and carry: Edeka is strong in delivery
Brand and Private Label Strategy
Brand portfolio relatively structured
Edeka benefits from independent ownership
Netto : Focus on improving profitability and sales per outlet
Tiered private label strategy
Operations
Three-tier corporate structure
Edeka Zentrale – operations
Recommendations
Key recommendations
Why buy this report?
Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.
Want to find out more about this report?
Request more informationComplete Catalogue
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