Edeka Zentrale AG & Co KG in Retailing

Company Profile

About This Report

Mar 2011

Edeka should consider expanding its business internationally, in particular into Eastern Europe. The company is confident that further growth opportunities exist in Germany; however, long-term growth prospects are poor in this increasingly saturated market. Even though rivals already have a significant head start in terms of Eastern European expansion, growth opportunities would continue to exist also for Edeka in the region, but entry should not be delayed.

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Edeka Zentrale AG & Co KG in Retailing

Euromonitor International's report on Edeka Zentrale AG & Co KG delivers a detailed strategic analysis of the company's business, examining its performance in the Retailing market and the global economy.

Company and market share data provide a detailed look at the financial position of Edeka Zentrale AG & Co KG, while in-depth qualitative analysis will help you understand the brand strategy and growth prospects of Edeka Zentrale AG & Co KG.

This report examines:
  • Company share by region and sector
  • Brand portfolio
  • New product developments
  • Marketing and distribution strategies

A detailed SWOT analysis of Edeka Zentrale AG & Co KG provides strategic intelligence on:
  • Strengths and weaknesses
  • Category and country opportunities for growth
  • Challenges and threats from current competition and future prospects
  • Global and regional market positions

Research You Can Trust:

Euromonitor International's company profile reports are written by our Retailing research team, a dedicated group of analysts that knows the industry inside and out.

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Scope of the Report


Strategic Evaluation

Key company facts
SWOT – Edeka Zentrale AG & Co KG
Key strategic objectives and challenges

Competitive Positioning

Acquisition boosts growth
Edeka joins global top 10 grocery retailers

Geographic Opportunities

Edeka continues to bank on German growth
Eastern Europe should not be ignored
Discounters in Eastern Europe: Opportunities in Balkans
Turkey also offers expansion opportunity

Channel Opportunities

Edeka benefits from presence across key grocery channels
Edeka dominates supermarkets channel in Germany
Edeka Zentrale remains weaker in hypermarkets
Edeka's presence in discounters channel is strong
Developments in discounter channel could drive sales growth
Expansion into food/drink/tobacco specialists channel
Cash and carry: Edeka is strong in delivery

Brand and Private Label Strategy

Brand portfolio relatively structured
Edeka benefits from independent ownership
Netto : Focus on improving profitability and sales per outlet
Tiered private label strategy


Three-tier corporate structure
Edeka Zentrale – operations


Key recommendations