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Company Profile

Edeka Zentrale AG & Co KG in Retailing

32 pages, Mar 2011

US$570

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Edeka should consider expanding its business internationally, in particular into Eastern Europe. The company is confident that further growth opportunities exist in Germany; however, long-term growth prospects are poor in this increasingly saturated market. Even though rivals already have a significant head start in terms of Eastern European expansion, growth opportunities would continue to exist also for Edeka in the region, but entry should not be delayed.

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Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

Download the full company profile: L'Oréal Company Profile - SWOT Analysis

Download the full company profile: Coca-Cola Company Profile - SWOT Analysis

Download the full company profile: Procter & Gamble Company Profile - SWOT Analysis

Euromonitor International's report on Edeka Zentrale AG & Co KG delivers a detailed strategic analysis of the company's business, examining its performance in the Retailing market and the global economy.

Company and market share data provide a detailed look at the financial position of Edeka Zentrale AG & Co KG, while in-depth qualitative analysis will help you understand the brand strategy and growth prospects of Edeka Zentrale AG & Co KG.

This report examines:

Company share by region and sector
Brand portfolio
New product developments
Marketing and distribution strategies

A detailed SWOT analysis of Edeka Zentrale AG & Co KG provides strategic intelligence on:

Strengths and weaknesses
Category and country opportunities for growth
Challenges and threats from current competition and future prospects
Global and regional market positions

Research You Can Trust:

Euromonitor International's company profile reports are written by our Retailing research team, a dedicated group of analysts that knows the industry inside and out.

Buy this report to inform your planning, strategy, marketing, sales and competitor intelligence functions.

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Scope of the Report

Scope

Strategic Evaluation

Key company facts

SWOT – Edeka Zentrale AG & Co KG

Key strategic objectives and challenges

Competitive Positioning

Acquisition boosts growth

Edeka joins global top 10 grocery retailers

Geographic Opportunities

Edeka continues to bank on German growth

Eastern Europe should not be ignored

Discounters in Eastern Europe: Opportunities in Balkans

Turkey also offers expansion opportunity

Channel Opportunities

Edeka benefits from presence across key grocery channels

Edeka dominates supermarkets channel in Germany

Edeka Zentrale remains weaker in hypermarkets

Edeka's presence in discounters channel is strong

Developments in discounter channel could drive sales growth

Expansion into food/drink/tobacco specialists channel

Cash and carry: Edeka is strong in delivery

Brand and Private Label Strategy

Brand portfolio relatively structured

Edeka benefits from independent ownership

Netto : Focus on improving profitability and sales per outlet

Tiered private label strategy

Operations

Three-tier corporate structure

Edeka Zentrale – operations

Recommendations

Key recommendations

Why buy this report?

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Megatrends

Company Profile

Edeka Zentrale AG & Co KG in Retailing

New Report Guarantee

About This Report

New Report Guarantee

Samples

Overview

Why buy this report?

Download the full company profile: L'Oréal Company Profile - SWOT Analysis

Download the full company profile: Coca-Cola Company Profile - SWOT Analysis

Download the full company profile: Procter & Gamble Company Profile - SWOT Analysis

This report examines:

Want to find out more about this report?

Table of Contents

Scope of the Report

Scope

Strategic Evaluation

Key company facts

SWOT – Edeka Zentrale AG & Co KG

Key strategic objectives and challenges

Competitive Positioning

Acquisition boosts growth

Edeka joins global top 10 grocery retailers

Geographic Opportunities

Edeka continues to bank on German growth

Eastern Europe should not be ignored

Discounters in Eastern Europe: Opportunities in Balkans

Turkey also offers expansion opportunity

Channel Opportunities

Edeka benefits from presence across key grocery channels

Edeka dominates supermarkets channel in Germany

Edeka Zentrale remains weaker in hypermarkets

Edeka's presence in discounters channel is strong

Developments in discounter channel could drive sales growth

Expansion into food/drink/tobacco specialists channel

Cash and carry: Edeka is strong in delivery

Brand and Private Label Strategy

Brand portfolio relatively structured

Edeka benefits from independent ownership

Netto : Focus on improving profitability and sales per outlet

Tiered private label strategy

Operations

Three-tier corporate structure

Edeka Zentrale – operations

Recommendations

Key recommendations

Why buy this report?

Want to find out more about this report?

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