Executive Summary

Nov 2018
PROSPECTS
Significant dynamism within edible oils

The year 2018 was yet another good one for edible oils. All edible oil ranges with the exception of corn oil achieve volume and value growth thanks to strong demand.

Health and wellness trend drives up sales of other edible oil

Most Macedonians have traditionally relied on sunflower oil for cooking. Nonetheless, with the growing significance of the health and wellness trend, some other types of edible oils, including olive oil, are gaining greater attention among local consumers.

Recent acquisition of the Brilijant brand has the potential to reshape the category

Vitaminka signed a deal with Komercijalna banka ad Skopje to purchase the assets of Brilijant from Stip, the leading edible oils producer in Macedonia. The deal worth EUR7 million paved the way for the acquisition of Macedonia’s leading edible oil brand Brilijant.

COMPETITIVE LANDSCAPE
Brilijant leads edible oils in 2018 amidst acquisition by Vitaminka

In 2018, the domestic company Brilijant led edible oils with an increased value share. The value share of the company derives from its category strengths, a strong performance and continued penetration of its eponymous domestically produced sunflower oil brand.

Serbian company Dijamant ranks second

With just over half the share of the leading company Brilijant and its eponymous brand within edible oils, the Serbian company Dijamant was ranked second in 2018 and recorded a stable value share. Just like Brilijant, Dijamant is also heavily present within vegetable and seed oils, more precisely within the sunflower oil range, which is the largest and most popular range of edible oils.

Balanced presence of domestic and international companies and brands

In total value share terms, edible oils has a quite balanced presence of domestic and international companies and edible oil brands. Nearly half of total value sales of edible oils in 2018 derived from domestic companies and their respective brands.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Edible Oils industry in North Macedonia with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Edible Oils industry in North Macedonia, our research will save you time and money while empowering you to make informed, profitable decisions.

The Edible Oils in North Macedonia market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of Edible Oils in North Macedonia?
  • What are the major brands in North Macedonia?
  • Are consumers in emerging markets moving from unpackaged to packaged oils and fats?
  • What are the sales prospects for “healthy” cooking oils?
  • Will retail sales suffer as economic prospects improve and consumers move back to eating out rather than cooking at home?
Why buy this report?
  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions
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