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Country Report

Edible Oils in

Edible Oils in Macedonia

18 pages, Nov 2018

US$990

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Executive Summary

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If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

PROSPECTS

Significant dynamism within edible oils

The year 2018 was yet another good one for edible oils. All edible oil ranges with the exception of corn oil achieve volume and value growth thanks to strong demand.

Health and wellness trend drives up sales of other edible oil

Most Macedonians have traditionally relied on sunflower oil for cooking. Nonetheless, with the growing significance of the health and wellness trend, some other types of edible oils, including olive oil, are gaining greater attention among local consumers.

Recent acquisition of the Brilijant brand has the potential to reshape the category

Vitaminka signed a deal with Komercijalna banka ad Skopje to purchase the assets of Brilijant from Stip, the leading edible oils producer in Macedonia. The deal worth EUR7 million paved the way for the acquisition of Macedonia’s leading edible oil brand Brilijant.

COMPETITIVE LANDSCAPE

Brilijant leads edible oils in 2018 amidst acquisition by Vitaminka

In 2018, the domestic company Brilijant led edible oils with an increased value share. The value share of the company derives from its category strengths, a strong performance and continued penetration of its eponymous domestically produced sunflower oil brand.

Serbian company Dijamant ranks second

With just over half the share of the leading company Brilijant and its eponymous brand within edible oils, the Serbian company Dijamant was ranked second in 2018 and recorded a stable value share. Just like Brilijant, Dijamant is also heavily present within vegetable and seed oils, more precisely within the sunflower oil range, which is the largest and most popular range of edible oils.

Balanced presence of domestic and international companies and brands

In total value share terms, edible oils has a quite balanced presence of domestic and international companies and edible oil brands. Nearly half of total value sales of edible oils in 2018 derived from domestic companies and their respective brands.

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Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Edible Oils industry in Macedonia with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Edible Oils industry in Macedonia, our research will save you time and money while empowering you to make informed, profitable decisions.

The Edible Oils in Macedonia market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Edible Oils in Macedonia?
What are the major brands in Macedonia?
Are consumers in emerging markets moving from unpackaged to packaged oils and fats?
What are the sales prospects for “healthy” cooking oils?
Will retail sales suffer as economic prospects improve and consumers move back to eating out rather than cooking at home?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our

Packaged Food market research database.

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Edible Oils in Macedonia - Category analysis

HEADLINES

PROSPECTS

Significant dynamism within edible oils

Health and wellness trend drives up sales of other edible oil

Recent acquisition of the Brilijant brand has the potential to reshape the category

COMPETITIVE LANDSCAPE

Brilijant leads edible oils in 2018 amidst acquisition by Vitaminka

Serbian company Dijamant ranks second

Balanced presence of domestic and international companies and brands

CATEGORY DATA

Table 1 Sales of Edible Oils by Category: Volume 2013-2018
Table 2 Sales of Edible Oils by Category: Value 2013-2018
Table 3 Sales of Edible Oils by Category: % Volume Growth 2013-2018
Table 4 Sales of Edible Oils by Category: % Value Growth 2013-2018
Table 5 NBO Company Shares of Edible Oils: % Value 2014-2018
Table 6 LBN Brand Shares of Edible Oils: % Value 2015-2018
Table 7 Distribution of Edible Oils by Format: % Value 2013-2018
Table 8 Forecast Sales of Edible Oils by Category: Volume 2018-2023
Table 9 Forecast Sales of Edible Oils by Category: Value 2018-2023
Table 10 Forecast Sales of Edible Oils by Category: % Volume Growth 2018-2023
Table 11 Forecast Sales of Edible Oils by Category: % Value Growth 2018-2023

Packaged Food in Macedonia - Industry Overview

EXECUTIVE SUMMARY

Packaged food continues to record stable growth in 2018

Health, wellness and convenience are the major trends impacting packaged food

All top five leaders in packaged food are domestic companies

Traditional grocers dominate but modern grocers increase their share

Focus on innovation and convenience to be the driving forces of future growth

FOODSERVICE

Sales to Foodservice

Foodservice sales remain stable as they receive a welcome boost from inbound tourism arrivals
No profiled manufacturers exist that specialise in foodservice in Macedonia
Foodservice forecast period volume sales growth to be slightly slower

Category Data

Table 12 Foodservice Sales of Packaged Food by Category: Volume 2013-2018
Table 13 Foodservice Sales of Packaged Food by Category: % Volume Growth 2013-2018
Table 14 Forecast Foodservice Sales of Packaged Food by Category: Volume 2018-2023
Table 15 Forecast Foodservice Sales of Packaged Food by Category: % Volume Growth 2018-2023

MARKET DATA

Table 16 Sales of Packaged Food by Category: Volume 2013-2018
Table 17 Sales of Packaged Food by Category: % Volume Growth 2013-2018
Table 18 Sales of Packaged Food by Category: % Value Growth 2013-2018
Table 19 GBO Company Shares of Packaged Food: % Value 2014-2018
Table 20 NBO Company Shares of Packaged Food: % Value 2014-2018
Table 21 LBN Brand Shares of Packaged Food: % Value 2015-2018
Table 22 Penetration of Private Label by Category: % Value 2013-2018
Table 23 Distribution of Packaged Food by Format: % Value 2013-2018
Table 24 Distribution of Packaged Food by Format and Category: % Value 2018
Table 25 Forecast Sales of Packaged Food by Category: Volume 2018-2023
Table 26 Forecast Sales of Packaged Food by Category: Value 2018-2023
Table 27 Forecast Sales of Packaged Food by Category: % Volume Growth 2018-2023
Table 28 Forecast Sales of Packaged Food by Category: % Value Growth 2018-2023

Megatrends

Country Report

Edible Oils in Macedonia

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Executive Summary

New Report Guarantee

PROSPECTS

Significant dynamism within edible oils

Health and wellness trend drives up sales of other edible oil

Recent acquisition of the Brilijant brand has the potential to reshape the category

COMPETITIVE LANDSCAPE

Brilijant leads edible oils in 2018 amidst acquisition by Vitaminka

Serbian company Dijamant ranks second

Balanced presence of domestic and international companies and brands

Overview

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Overview

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Table of Contents

Edible Oils in Macedonia - Category analysis

HEADLINES

PROSPECTS

Significant dynamism within edible oils

Health and wellness trend drives up sales of other edible oil

Recent acquisition of the Brilijant brand has the potential to reshape the category

COMPETITIVE LANDSCAPE

Brilijant leads edible oils in 2018 amidst acquisition by Vitaminka

Serbian company Dijamant ranks second

Balanced presence of domestic and international companies and brands

CATEGORY DATA

Packaged Food in Macedonia - Industry Overview

EXECUTIVE SUMMARY

Packaged food continues to record stable growth in 2018

Health, wellness and convenience are the major trends impacting packaged food

All top five leaders in packaged food are domestic companies

Traditional grocers dominate but modern grocers increase their share

Focus on innovation and convenience to be the driving forces of future growth

FOODSERVICE

Sales to Foodservice

Category Data

MARKET DATA

SOURCES

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