Eight pet care trends for 2018

Lifestyle changes

Increasingly, the lives of pets are connected to those of their owners. Pets are nolonger relegated to the garden but are an integral part of owners’ lives. And thatincludes even in social media.

Health becomespreventative health

As owners are increasingly aware of the risk of disease and try to live longerhealthy lives, the same applies to pets. From supplements to vitamins andfunctional food, and preventative care the choice is varied.

Functional

As humans spend more time looking at new ingredients, so do pet foodmanufacturers who aim to include more functional ingredients.

Grains vs no grains

While grain-free diets might be nearing saturation point in the US and become everpopular in other regions, ancient grains (such as quinoa and amaranth) are nowbeing included in new and more exotic diets.

Ethical and sustainable

The importance of ethical and sustainable products, as well as sustainablecompanies, is expected to assume significant new heights and consumersincreasingly expect clear communication around such issues and initiatives.

Tech shaking up thestatus quo

The playful element in the relationship with a pet is further being driven andboosted by gadgets that can be playful or which monitor a pet’s health moreclosely.

Shopping reinvented

New and convenient ways to shop are making inroads to pet care; as in the case ofsubscription boxes. Retailers need new strategies to adapt, capture and enticeconsumers.