E&J Gallo Winery in Wine

November 2019

E&J Gallo continues to lead global wine volumes, as a result of its undisputed leadership in its domestic US market. In line with other global vintners, the company is working to position its wine offer upmarket and expand its geographic scope, although the acquisition of some low-end wine brands from Constellation Brands is expected to improve its wine offer at every price point and further strengthen its lead in the US.

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Euromonitor International's report on E & J Gallo Winery delivers a detailed strategic analysis of the company's business, examining its performance in the Alcoholic Drinks market and the global economy. Company and market share data provide a detailed look at the financial position of E & J Gallo Winery, while in-depth qualitative analysis will help you understand the brand strategy and growth prospects of E & J Gallo Winery.

This report examines:

  • Company share by region and sector
  • Brand portfolio
  • New product developments
  • Marketing and distribution strategies

A detailed SWPT analysis of E & J Gallo Winery provides strategic intelligence on:

  • Strengths and weaknesses
  • Category and country opportunities for growth
  • Challenges and threats from current competition and future prospects
  • Global and regional market positions

Research you can trust:

Euromonitor International's company profile reports are written by our Alcoholic Drinks research team, a dedicated group of analysts that knows the industry inside and out. Buy this report to inform your planning, strategy, marketing, sales and competitor intelligence functions.

Scope of the Report



Executive summary

State of Play

Key company facts
Top companies at a glance
E&J Gallo’s global footprint: North America dominates
Growth sustained by US sales
Market momentum drives E&J Gallo’s growth
Acquisition of Constellation Brands…
…pending approval
Constellation Brands focuses on premium wines for growth
Three-year strategic partnership with Alibaba Group

Exposure to Future Growth

Still light grape wine in the US expected to boost company sales
Top 10 wine companies projected to remain top of the rankings

Competitive Positioning

E&J Gallo’s wine volume sales on the rise due to increasing US sales
Gallo remains undisputed leader in still light and sparkling wine in the US
Barefoot Cellars remains the company’s best-selling brand in the US
Barefoot Cellars expands its portfolio in the US…
…and Pinot Grigio and White Zinfandel wines in 250ml cans in the UK
Marketing investment in the Dark Horse brand
New additions to the Dark Horse portfolio
E&J Gallo partners with winemaker Dave Phinney in the US
Apothic launches red sparkling wine in the US
E&J Gallo releases a Provence rosé wine in the UK


Geographic scope is narrow, mostly limited to the US
Presence in sparkling wine heavily relies on North America volumes
Limited opportunities outside the US in fortified wine and vermouth
E&J Gallo’s reliance on US sales continues
Limited presence outside North America
Higher tariffs on US wines projected to limit growth in China
Opportunities for growth in other sparkling wine
E&J Gallo gaining a greater presence in the US through acquisitions…
…and adapting its offer to consumer trends in the country
Shift towards premium wines in the UK
Shift in Gallo’s distribution approach to stimulate growth in China
Commercial war threatens E&J Gallo’s sales in China
Consolidated presence in Poland and Germany
Growth opportunities in Mexico and Canada

Key Findings

Key findings


Projected company s ales: FAQs
Projected company s ales – FAQs

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