Executive Summary

Apr 2019
PROSPECTS
JB Hi-Fi’s success shows growing importance of omnichannel approach

While Amazon’s arrival in late 2017 caused considerable anxiety among electronics and appliance specialist retailers, so far the global giant’s expansion into Australia has been less disruptive than initially feared. This is partly because Amazon has not been particularly aggressive in terms of its range and pricing, but also reflects the fact that while online shopping is rapidly gaining popularity, most Australians still prefer to buy electronics and appliances in-store.

Rising demand for technologically advanced products set to boost value growth

Though an economic slowdown may temper the channel’s expansion somewhat, the rapid pace of technological innovation should continue to support growth in electronics and appliance specialist retailers current value sales over the forecast period. Australians are showing increasing interest in multifunctional electronics and appliances that offer high levels of connectivity, voice activation etc.

Benefits of data-driven insights will increase as competition intensifies

Competition in electronics and appliance specialist retailers is only likely to intensify over the forecast period as Amazon strengthens its presence in Australia and consumer expectations shift in line with the constant evolution of technology. Accordingly, it will become increasingly important for retailers to be able to quickly identify and respond to emerging trends and changes in the behaviour of key target groups.

COMPETITIVE LANDSCAPE
Strong results for JB Hi-Fi offset sluggish performance of The Good Guys

Following its acquisition of the Good Guys chain the previous year, JB Hi-Fi Ltd became the top company in electronics and appliance specialist retailers in 2017. It strengthened its lead in 2018, with new outlet openings and a pricing strategy made more competitive by the increased buying power and cost efficiencies that resulted from the 2016 acquisition contributing to a healthy rise in the company’s overall value share.

Harvey Norman particularly exposed to housing downturn and online competition

While Harvey Norman remained the leading chain in electronics and appliance specialist retailers in value terms in 2018, its overall share was down on 2017 and sales were static. This was partly because a sizeable proportion of its revenues come from furniture and homewares, making the chain among those most exposed to the downturn in the Australian housing market.

Godfreys pursues turnaround strategy after failing to change with the times

Godfreys, an iconic Australian retailer specialising in vacuum cleaners, continued to struggle in 2018. In addition to closing several outlets and recording a steep decline in current value sales, it was delisted from the Australian Securities Exchange after being taken back into private ownership as part of an effort to improve its fortunes.

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Electronics and Appliance Specialist Retailers in Australia

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Overview

Discover the latest market trends and uncover sources of future market growth for the Electronics and Appliance Specialist Retailers industry in Australia with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Electronics and Appliance Specialist Retailers industry in Australia, our research will save you time and money while empowering you to make informed, profitable decisions.

The Electronics and Appliance Specialist Retailers in Australia market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed market shares for international and locally-based retailers
  • Historic number of stores, selling space and values, company and brand market shares
  • Five year forecasts of market trends and market growth  
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • How big is the Electronics and Appliance Specialist Retailers channel in Australia?
  • Who are the leading retailers in Australia?
  • How are electronics and appliance specialists competing against the grocers?
  • How is the internet affecting electronics and appliance specialists?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Retailing market research database.

Electronics and Appliance Specialist Retailers in Australia - Category analysis

HEADLINES

PROSPECTS

JB Hi-Fi’s success shows growing importance of omnichannel approach
Rising demand for technologically advanced products set to boost value growth
Benefits of data-driven insights will increase as competition intensifies

COMPETITIVE LANDSCAPE

Strong results for JB Hi-Fi offset sluggish performance of The Good Guys
Harvey Norman particularly exposed to housing downturn and online competition
Godfreys pursues turnaround strategy after failing to change with the times

CHANNEL DATA

Table 1 Electronics and Appliance Specialist Retailers: Value Sales, Outlets and Selling Space 2013-2018
Table 2 Electronics and Appliance Specialist Retailers: Value Sales, Outlets and Selling Space: % Growth 2013-2018
Table 3 Electronics and Appliance Specialist Retailers GBO Company Shares: % Value 2014-2018
Table 4 Electronics and Appliance Specialist Retailers GBN Brand Shares: % Value 2015-2018
Table 5 Electronics and Appliance Specialist Retailers LBN Brand Shares: Outlets 2015-2018
Table 6 Electronics and Appliance Specialist Retailers LBN Brand Shares: Selling Space 2015-2018
Table 7 Electronics and Appliance Specialist Retailers Forecasts: Value Sales, Outlets and Selling Space 2018-2023
Table 8 Electronics and Appliance Specialist Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2018-2023

Retailing in Australia - Industry Overview

EXECUTIVE SUMMARY

Economic uncertainty results in muted retailing performance in 2018
Changing consumer behaviour threatens viability of big box formats
Even iconic brands struggle as competitive pressures intensify
Online sales events create opportunities and challenges for store-based retailers
Coles set to invest heavily in strengthening its online business

OPERATING ENVIRONMENT

Informal retailing
Opening hours
Summary 1 Standard Opening Hours by Channel Type
Physical retail landscape
Cash and carry
Seasonality
Christmas
End of Financial Year sales (or mid-year sales)
Payments and delivery
Emerging business models

MARKET DATA

Table 9 Sales in Retailing by Store-based vs Non-Store: Value 2013-2018
Table 10 Sales in Retailing by Store-based vs Non-Store: % Value Growth 2013-2018
Table 11 Sales in Store-based Retailing by Channel: Value 2013-2018
Table 12 Sales in Store-based Retailing by Channel: % Value Growth 2013-2018
Table 13 Store-based Retailing Outlets by Channel: Units 2013-2018
Table 14 Store-based Retailing Outlets by Channel: % Unit Growth 2013-2018
Table 15 Sales in Non-Store Retailing by Channel: Value 2013-2018
Table 16 Sales in Non-Store Retailing by Channel: % Value Growth 2013-2018
Table 17 Grocery Retailers: Value Sales, Outlets and Selling Space 2013-2018
Table 18 Grocery Retailers: Value Sales, Outlets and Selling Space: % Growth 2013-2018
Table 19 Sales in Grocery Retailers by Channel: Value 2013-2018
Table 20 Sales in Grocery Retailers by Channel: % Value Growth 2013-2018
Table 21 Grocery Retailers Outlets by Channel: Units 2013-2018
Table 22 Grocery Retailers Outlets by Channel: % Unit Growth 2013-2018
Table 23 Non-Grocery Specialists: Value Sales, Outlets and Selling Space 2013-2018
Table 24 Non-Grocery Specialists: Value Sales, Outlets and Selling Space: % Growth 2013-2018
Table 25 Sales in Non-Grocery Specialists by Channel: Value 2013-2018
Table 26 Sales in Non-Grocery Specialists by Channel: % Value Growth 2013-2018
Table 27 Non-Grocery Specialists Outlets by Channel: Units 2013-2018
Table 28 Non-Grocery Specialists Outlets by Channel: % Unit Growth 2013-2018
Table 29 Mixed Retailers: Value Sales, Outlets and Selling Space 2013-2018
Table 30 Mixed Retailers: Value Sales, Outlets and Selling Space: % Growth 2013-2018
Table 31 Sales in Mixed Retailers by Channel: Value 2013-2018
Table 32 Sales in Mixed Retailers by Channel: % Value Growth 2013-2018
Table 33 Mixed Retailers Outlets by Channel: Units 2013-2018
Table 34 Mixed Retailers Outlets by Channel: % Unit Growth 2013-2018
Table 35 Retailing GBO Company Shares: % Value 2014-2018
Table 36 Retailing GBN Brand Shares: % Value 2015-2018
Table 37 Store-based Retailing GBO Company Shares: % Value 2014-2018
Table 38 Store-based Retailing GBN Brand Shares: % Value 2015-2018
Table 39 Store-based Retailing LBN Brand Shares: Outlets 2015-2018
Table 40 Non-Store Retailing GBO Company Shares: % Value 2014-2018
Table 41 Non-Store Retailing GBN Brand Shares: % Value 2015-2018
Table 42 Grocery Retailers GBO Company Shares: % Value 2014-2018
Table 43 Grocery Retailers GBN Brand Shares: % Value 2015-2018
Table 44 Grocery Retailers LBN Brand Shares: Outlets 2015-2018
Table 45 Grocery Retailers LBN Brand Shares: Selling Space 2015-2018
Table 46 Non-Grocery Specialists GBO Company Shares: % Value 2014-2018
Table 47 Non-Grocery Specialists GBN Brand Shares: % Value 2015-2018
Table 48 Non-Grocery Specialists LBN Brand Shares: Outlets 2015-2018
Table 49 Non-Grocery Specialists LBN Brand Shares: Selling Space 2015-2018
Table 50 Mixed Retailers GBO Company Shares: % Value 2014-2018
Table 51 Mixed Retailers GBN Brand Shares: % Value 2015-2018
Table 52 Mixed Retailers LBN Brand Shares: Outlets 2015-2018
Table 53 Mixed Retailers LBN Brand Shares: Selling Space 2015-2018
Table 54 Forecast Sales in Retailing by Store-based vs Non-Store: Value 2018-2023
Table 55 Forecast Sales in Retailing by Store-based vs Non-Store: % Value Growth 2018-2023
Table 56 Forecast Sales in Store-based Retailing by Channel: Value 2018-2023
Table 57 Forecast Sales in Store-based Retailing by Channel: % Value Growth 2018-2023
Table 58 Forecast Store-based Retailing Outlets by Channel: Units 2018-2023
Table 59 Forecast Store-Based Retailing Outlets by Channel: % Unit Growth 2018-2023
Table 60 Forecast Sales in Non-Store Retailing by Channel: Value 2018-2023
Table 61 Forecast Sales in Non-Store Retailing by Channel: % Value Growth 2018-2023
Table 62 Grocery Retailers Forecasts: Value Sales, Outlets and Selling Space 2018-2023
Table 63 Grocery Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2018-2023
Table 64 Forecast Sales in Grocery Retailers by Channel: Value 2018-2023
Table 65 Forecast Sales in Grocery Retailers by Channel: % Value Growth 2018-2023
Table 66 Forecast Grocery Retailers Outlets by Channel: Units 2018-2023
Table 67 Forecast Grocery Retailers Outlets by Channel: % Unit Growth 2018-2023
Table 68 Non-Grocery Specialists Forecasts: Value Sales, Outlets and Selling Space 2018-2023
Table 69 Non-Grocery Specialists Forecasts: Value Sales, Outlets and Selling Space: % Growth 2018-2023
Table 70 Forecast Sales in Non-Grocery Specialists by Channel: Value 2018-2023
Table 71 Forecast Sales in Non-Grocery Specialists by Channel: % Value Growth 2018-2023
Table 72 Forecast Non-Grocery Specialists Outlets by Channel: Units 2018-2023
Table 73 Forecast Non-Grocery Specialists Outlets by Channel: % Unit Growth 2018-2023
Table 74 Mixed Retailers Forecasts: Value Sales, Outlets and Selling Space 2018-2023
Table 75 Mixed Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2018-2023
Table 76 Forecast Sales in Mixed Retailers by Channel: Value 2018-2023
Table 77 Forecast Sales in Mixed Retailers by Channel: % Value Growth 2018-2023
Table 78 Forecast Mixed Retailers Outlets by Channel: Units 2018-2023
Table 79 Forecast Mixed Retailers Outlets by Channel: % Unit Growth 2018-2023

DEFINITIONS

SOURCES

Summary 2 Research Sources