Electronics and Appliance Specialist Retailers in Belgium

PROSPECTS

E-Commerce holds natural appeal to electronics consumers

2019 saw further store closures due to the relentless rise of e-commerce and increased ease of making online purchases of comparatively low-priced products. Both independent and chained stores saw a significant decline in outlet numbers and are set to continue to do so over the forecast period.

Rising demand for electronics benefits e-commerce players to the detriment of store-based retailers

Overall demand for electronics is growing, with manufacturers investing in new product developments and innovation. New generation connected appliances will be the main growth drivers in electronics and appliances.

Second-hand retailing enjoys boom in Belgium

Towards the end of the review period, Belgium saw a boom in second-hand retailing boosted by young consumers’ growing interest in low-cost products positioned in line with environmental and sustainability concerns. The shift towards second-hand goods continues to gain ground.

COMPETITIVE LANDSCAPE

Leader joins forces with competitor to compete with e-commerce

Media Markt-Saturn Belgium NV maintained its lead of electronics and appliance specialist retailers in 2019, with its Media Markt brand seeing significant growth in an increasingly declining channel. Towards the end of the review period, Media Markt-Saturn partnered with French competitor Fnac Darty, with the companies agreeing to make joint purchases in Europe.

Media Markt’s concept store and omnichannel approach support brand’s growth

Towards the end of the review period, Media Markt-Saturn unveiled a new store concept in Wilrijk. The new concept is not only an omnichannel store but is also an outlet where customers can try products before making a purchase.

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