The continued use of remote learning for universities and schools, as well as many employees maintaining hybrid working conditions with in-person and distance days, helped drive up demand for consumer electronics and appliances in 2021. Important sales events such as Black Friday and Cyber Monday continued to strongly focus on products within these categories, highlighting new launches and upgrades available, as well as accessories needed to improve working arrangements.
Electronics and appliance specialist retailers feature many independent and small-to-medium enterprises in Chile. E-commerce has presented both negative elements and advantages for these smaller specialist retailers.
Smart appliances continued to gain momentum over the review period in Chile, as consumers looked to spend less time preparing food. Automated cooking appliances regained some popularity, as new brands entered the space and prices fell, driven by increasing competition and promotional activities.
Electronics and appliance specialist retailers are predicted to continue to recover over the forecast period, with value sales (at constant 2021 prices) expected to fully recover to pre-pandemic levels by 2026. As sales of small electronics and appliances are also starting to shift towards e-commerce, with many online players offering expert advice via telecommunication, electronics and appliance specialist retailers are expected to continue to address this competition to sustain in-store customers and sales.
Promotional activities will continue to be key to the channel’s recovery, but with inflation rates set to continue to increase over the forecast period, promotional activities will be a problem for retailers in terms of value sales, and an attractive solution for consumers. Retail prices are already strongly impacted by sales seasons such as Black Friday and Cyber Monday, and consumers look closely at the prices being quoted for products in-store, helping them to find the best deal available.
Sustainability is expected to continue to gain ground as a specific differentiator for electronics and appliance specialist retailers, as they focus on products that are difficult to dispose of and recycle. As such, trends already present in department stores, such as the recycling and repurposing of unused electronics when buying new units, should continue to expand to smaller retailers.
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Understand the latest market trends and future growth opportunities for the Appliances and Electronics Specialists industry in Chile with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Appliances and Electronics Specialists industry in Chile, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Appliances and electronics specialists are chained or independent retail outlets with a primary focus on selling one or more of the following categories: domestic electrical appliances, consumer electronics (including mobile phones), and/or computers and peripherals. Appliances and electronics specialists value sales excludes revenues derived from telecoms service plans and top-up cards. Example brands include Apple, Best Buy, and Gome.See All of Our Definitions
This report originates from Passport, our Appliances and Electronics Specialists research and analysis database.
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