Evolution of electronics and appliances demand is sensitive to changes in household revenues, which are dependent on economic activity (level of taxes and savings share). Since the great recession of 2008, macroeconomic conditions in France have deteriorated; households have had to manage expenditure, at the expense of appliances and electronics, which has triggered a sales slowdown.
Electronics retailing consists of sales of computers, telecommunication equipment and audio/video accessories. The latter recorded a slight decline in 2018 after the strong growth registered in 2016, whilst telecommunication equipment considerably slowed down as smartphone sales are reaching saturation in France.
Unlike the general trend observed during the review period, large domestic appliances recorded a stronger performance compared to that of small or light domestic appliances in 2018. With the housing market on a dynamic positive trend, this is leading households to invest in large domestic appliances.
Online retailing has considerably modified the electronics and appliances retailing landscape, resulting in new pure player specialists entering with a focus on price competitiveness and extended offerings. Some players like Amazon.
Specialist retailers have significantly reinforced their value shares at the expense of modern grocery retailers. As electronics and appliance specialist retailers grow, it has led to consolidation activity, with some cooperation between retailers in terms of joint ventures in central purchasing units.
Three years after the opening of a first outlet in Paris, Boulanger reached five outlets in the French capital. Competition authorities validated Boulanger’s acquisition of two points of sale previously operated by its competitor Darty.
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This industry report originates from Passport, our Retailing market research database.