Electronics and Appliance Specialist Retailers in Mexico

PROSPECTS

Specialists offer added value, which differentiates them from other channels

Consumers in Mexico have several channels through which they can buy electronics and appliances, including e-commerce, hypermarkets, discounters, variety stores, department stores and warehouse clubs. Despite this strong competition, electronics and appliance specialist retailers remains an attractive channel, and outlet numbers and current value sales continued to grow at a healthy pace in 2019.

Growth is expected to continue

As the use of electronics and appliances increases amongst the population, and along with this the demand for components and accessories, consumers will continue to demand quick and easy accessibility to such products, and may require professional assistance. This will lead to an increase in outlet numbers and current value growth in the channel in the forecast period, similar to that seen in the review period.

A highly fragmented channel

Wide outlet availability maintains sales, as consumers can easily access a store to buy technology for work, home or entertainment. However, in terms of outlet numbers, the four leading chains in electronics and appliance specialist retailers hold only a low share, with the majority of outlets being under smaller chains and independent retailers.

COMPETITIVE LANDSCAPE

Best Buy leads a fragmented channel

Best Buy led electronics and appliance specialist retailers in value terms in 2019. Its main competitive advantage is customer service.

Steren leads growth, whilst RadioShack reinvents itself to regain profitability

Steren has been present in the market for 60 years and has a good reputation, which gives confidence to customers. It therefore saw the strongest growth in electronics and appliance specialist retailers in 2019.

Attracting consumers with special events

There is broad interest in technology and robotics amongst younger consumers in Mexico. Retailers in this channel have therefore become increasingly active in promoting interest and careers in technology.

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