A strong economic climate and rising disposable incomes drove replacement sales in the electronics and appliance specialist channel in 2018. Replacement purchases were not due to consumer appliances and electronics being broken but rather outdated.
Romania’s property market witnessed a slowdown in 2018 for the first time in many years, with this in turn impacting the sales of electronics and appliance specialists. Unfortunately, the property market is expected to remain fairly sluggish over the next few years, meaning growth will continue to be driven by replacement rather than new sales.
Since being launched in 2011, Black Friday has become a key sales period in Romania for electronics and appliance specialists, which are some of the biggest beneficiaries of this event. Indeed, sales have risen every year.
Domestic players continued to dominate electronics and appliance specialist retailing in 2018. This can be attributed to the fact that their store networks cover the entire country and consumers are familiar with the brands they offer.
Electronics and appliance specialists are facing increasing competition from online players, largely due to the fact that the online channel enables consumers to quickly and easily compare products and prices before making a purchasing decision. Interest in finding the best deals is particularly high around Black Friday.
The strength of large players such as Altex and Flanco and the appeal of internet retailers have heavily affected the businesses of smaller companies. As a result of stiff competition, the share of small players is now marginal, with many having had to downsize.
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Discover the latest market trends and uncover sources of future market growth for the Electronics and Appliance Specialist Retailers industry in Romania with research from Euromonitor's team of in-country analysts.
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This industry report originates from Passport, our Retailing market research database.