Electronics and Appliance Specialist Retailers in Singapore

PROSPECTS

Internet of Things trend breathes life into electronics and appliances

Although electronics and appliances retailers have struggled over the past few years, industry prospects are finally looking up thanks to the increasing traction of the Internet of Things trend. Customers in Singapore do not mind investing in technology in order to keep up with the constantly changing trends in phones, display technology, data storage and cloud technology.

Online retailing of electronics and appliances proves tricky

Like most other products, electronics and appliances are increasingly being sold through online channels due to the ease, convenience, and transparent price comparison offered online. While electronics and appliances e-commerce is predicted to rise over the years, sales will increase gradually.

Advice still sought for big-ticket items

Additionally, discerning Singaporeans still feel reassured only after seeking advice from retail staff and product experts before making a big purchase. Also, some consumers are still cautious about purchasing expensive electronics and appliances from online third party merchants as the products sometimes lack safety labels, warranties and refund policies.

COMPETITIVE LANDSCAPE

Audio House turns only store into a showroom

After Audio House’s move to downsize to only one store in the country, the company recently decided to revamp the single store to a showroom to display its array of electronic products. Aligning with the government’s push to transform Singapore into a cashless society, the completely cashless showroom is also leveraging the showrooming trend, which is popular among Singaporeans, who browse products in store and later purchase online to get the best deals.

EpiCentre exits Apple reseller business in Singapore due to stiff competition

EpiCentre has decided to call it quits in Singapore and is selling its four physical stores to a rival Apple reseller- iStudio, marking an end to its Apple Authorised Reseller and Apple Premium Reseller business in the country. This move is related to daunting competition from the official Apple store, as well as other Apple Premium Retailers, which have drastically affected EpiCentre’s sales recently.

Company to focus on other lifestyle areas

As for future steps, with Apple’s plan to open more retail stores in Singapore, EpiCentre has decided that it would be best to exit the Apple reselling business and instead focus on its lifestyle business and possibly other related operations. Moreover, EpiCentre is granting the licence for using its trademarks free of cost to iStudio from Elush (T3).

Files are delivered directly into your account within a few minutes of purchase.