Electronics and appliance specialist retailers continued to be supported by a change in household lifestyles, with ongoing remote working and studying measures across mid- and high-income consumers driving demand for personal computers, smartphones, and routers. The channel also benefited from the momentum in home entertainment that boosted sales of gaming-related products, televisions, and cooking appliances.
JD Group consolidated its leadership in 2021, supported by a diversified portfolio that caters for consumers across different income spectrums. The retailer also continued to develop targeted expansion plans to gain traction across the channel.
Electronics and appliance specialist retailers face strengthening competition from e-commerce platforms, leading to lower footfall by consumers in small and medium stores. The trend was consolidated by leading online players such as Takealot, which have continued to capitalise on the convenience offered by leveraging logistical capabilities, diversified offers through a growing number of merchants, as well as extended promotional campaigns during major shopping events such as blue dot com.
Electronics and appliance specialist retailers will benefit from improving socioeconomic conditions which will lead to rising mid-income and urbanisation rates. At the higher end of the market, demand will be driven by innovation and improved penetration from new entrants.
The adoption of omnichannel strategies will remain pivotal for electronics and appliance specialist retailers seeking to meet intensified competition from online marketplaces and mixed retailers. For instance, Massmart plans to leverage the acquisition of third party platforms such as One Card to expand its online services across its warehouse clubs that offer an extended range of electronics and appliances.
In November 2021, the South African government implemented the e-waste management programme after reports indicated that burning such appliances was hazardous and represented up to 10% of gas emissions in the country. Hence, the purpose of the new regulation is to reduce pollution by making manufacturing companies accountable for managing the safe disposal of electronics and appliances after use.
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Understand the latest market trends and future growth opportunities for the Appliances and Electronics Specialists industry in South Africa with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Appliances and Electronics Specialists industry in South Africa, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Appliances and electronics specialists are chained or independent retail outlets with a primary focus on selling one or more of the following categories: domestic electrical appliances, consumer electronics (including mobile phones), and/or computers and peripherals. Appliances and electronics specialists value sales excludes revenues derived from telecoms service plans and top-up cards. Example brands include Apple, Best Buy, and Gome.See All of Our Definitions
This report originates from Passport, our Appliances and Electronics Specialists research and analysis database.
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