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Online retailing is boosting the sales of electronics and appliance specialists. Each operator uses its own marketing strategies to push online sales.
The favourable economic conditions in Spain in recent years, which contributed to the increasing purchasing power of Spaniards, were used by electronics and appliance specialist retailers to offer deals on interest-free financing options in an effort to succeed against the competition. For example, Media Markt put in place an interest-free financing model for its customers for purchases above EUR100, with instalments payable over up to 30 months.
In recent years there were gradual changes in consumer habits, including the increasing preference for shopping in proximity stores rather than in large outlets outside cities. This trend also applied to electronics and appliance specialist retailers.
Media Markt Saturn Administración España was the leader in electronics and appliance specialist retailers in value terms in 2018. It saw growth in both its value sales and share in 2018, due to its well-known brand and continuous innovation.
Media Markt continues to promote its commitment to e-commerce, after announcing an alliance with Seur, with which it will launch 1,900 collection points in Spain for online orders. With this initiative, the company is strengthening its transformation process, in addition to developing new business lines linked to new services.
In 2018, the financial group Caixa launched Family Store, a new business concept with which it aspires to establish itself as one of the largest distributors of mobile phones, televisions and all kinds of electronic devices and appliances in Spain. The bank’s objective is to develop a network of its own stores, in which it will exclusively market non-financial products, although it will offer customers the possibility of financing their purchase in instalments and purchasing insurance related to these products.
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Overview
Discover the latest market trends and uncover sources of future market growth for the Electronics and Appliance Specialist Retailers industry in Spain with research from Euromonitor's team of in-country analysts.
Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.
If you're in the Electronics and Appliance Specialist Retailers industry in Spain, our research will save you time and money while empowering you to make informed, profitable decisions.
The Electronics and Appliance Specialist Retailers in Spain market research report includes:
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Why buy this report?
This industry report originates from Passport, our Retailing market research database.
Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.