Electronics and Appliance Specialist Retailers in Spain

PROSPECTS

Online retailing is key to future development

Online retailing is boosting the sales of electronics and appliance specialists. Each operator uses its own marketing strategies to push online sales.

Interest-free financing boosts sales

The favourable economic conditions in Spain in recent years, which contributed to the increasing purchasing power of Spaniards, were used by electronics and appliance specialist retailers to offer deals on interest-free financing options in an effort to succeed against the competition. For example, Media Markt put in place an interest-free financing model for its customers for purchases above EUR100, with instalments payable over up to 30 months.

Electronics and appliance specialist retailers increase their presence in city centres

In recent years there were gradual changes in consumer habits, including the increasing preference for shopping in proximity stores rather than in large outlets outside cities. This trend also applied to electronics and appliance specialist retailers.

COMPETITIVE LANDSCAPE

Media Markt confirms its position as the leading player

Media Markt Saturn Administración España was the leader in electronics and appliance specialist retailers in value terms in 2018. It saw growth in both its value sales and share in 2018, due to its well-known brand and continuous innovation.

Media Markt’s commitment to e-commerce

Media Markt continues to promote its commitment to e-commerce, after announcing an alliance with Seur, with which it will launch 1,900 collection points in Spain for online orders. With this initiative, the company is strengthening its transformation process, in addition to developing new business lines linked to new services.

Caixa Bank opens a store chain for electronics

In 2018, the financial group Caixa launched Family Store, a new business concept with which it aspires to establish itself as one of the largest distributors of mobile phones, televisions and all kinds of electronic devices and appliances in Spain. The bank’s objective is to develop a network of its own stores, in which it will exclusively market non-financial products, although it will offer customers the possibility of financing their purchase in instalments and purchasing insurance related to these products.

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