Consumer electronics and consumer appliances were amongst the few non-grocery categories which were positively affected by the pandemic, and recorded good performances. Although Sweden did not introduce a lockdown or enforce restrictions, there was nonetheless a significant swathe of the population which took it upon themselves to self-isolate at home.
Elgiganten remained the strong leader in electronics and appliance specialist retailers in 2021, and saw another year of growth in its value share. It was also the only player to hold a double-digit value share.
Although Elgiganten holds a strong lead in electronics and appliance specialist retailers, and this is expected to be maintained, some changes are underway in the competitive landscape lower down the ranking. For instance, in December 2021, Elon Group announced it was merging with Electra Group.
Despite a continued fall in the number of outlets, electronics and appliance specialist retailers is expected to continue to see solid current value growth throughout the forecast period. With more people expected to work from home in the wake of COVID-19 there is likely to be ongoing demand for products that support working from home, while consumers are also more likely to invest in products such as coffee machines.
The expected continued growth of electronics and appliance specialist retailers is impressive, considering e-commerce will continue to gain share of sales within consumer electronics and appliances. The development of omnichannel stores means that consumers can benefit from the convenience of shopping online while still having the reassurance of a bricks-and-mortar store that they can visit for any follow-up enquiries or problems.
The competition is expected to intensify in the forecast period, not only amongst players in the channel, but also from online players. Amazon, which entered Sweden in 2020, has not yet had a huge impact on the performances of key players in electronics and appliance specialist retailers.
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Understand the latest market trends and future growth opportunities for the Appliances and Electronics Specialists industry in Sweden with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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Appliances and electronics specialists are chained or independent retail outlets with a primary focus on selling one or more of the following categories: domestic electrical appliances, consumer electronics (including mobile phones), and/or computers and peripherals. Appliances and electronics specialists value sales excludes revenues derived from telecoms service plans and top-up cards. Example brands include Apple, Best Buy, and Gome.See All of Our Definitions
This report originates from Passport, our Appliances and Electronics Specialists research and analysis database.
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