Electronics and appliance specialist retailers saw exceptional double-digit growth in 2021. The COVID-19 outbreak in mid-2021 sparked higher sales of computers, tablets and games consoles, as people were confined at home for work, schooling and entertainment.
In 2021, despite the good performance of the channel, leading electronics and appliance specialist retailers closed stores, and shifted to concentrate on driving sales through online channels. These retailers included Senao and Tsann Kuen 3C.
Senao remained the top electronics and appliance specialist retailer in Taiwan in 2021. However, the company continued to lose value share, as its sales used to rely heavily on data-plan-plus-device bundles, which consist of a data plan for a fixed period and a new phone.
COVID-19 is here to stay globally, even though Taiwan managed to suppress the local outbreak swiftly during mid-2021. An uptick of cases of the virus is possible, given the virulent Delta and Omicron variants may breach Taiwan’s borders, as in other countries.
While electronics and appliances are expected to see continued demand in the post-pandemic era, electronics and appliance specialist retailers and manufacturers will also be able to strengthen their brand value through better customer services by offering comprehensive after-sales services such as installation and personalised delivery. Besides, they could establish an effective omnichannel strategy that focuses on customer communications, leveraging online digital channels to deepen customer relationships; for instance, using Facebook as a main platform to give members the latest updates on store operations and product promotions.
Electronics and appliance specialist retailers introduced niche and innovative products that enhanced different aspects of modern consumers’ lives at home during the pandemic. It is expected this trend will continue to be an effective strategy to drive sales and brand awareness.
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Understand the latest market trends and future growth opportunities for the Appliances and Electronics Specialists industry in Taiwan with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Appliances and Electronics Specialists industry in Taiwan, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Appliances and electronics specialists are chained or independent retail outlets with a primary focus on selling one or more of the following categories: domestic electrical appliances, consumer electronics (including mobile phones), and/or computers and peripherals. Appliances and electronics specialists value sales excludes revenues derived from telecoms service plans and top-up cards. Example brands include Apple, Best Buy, and Gome.See All of Our Definitions
This report originates from Passport, our Appliances and Electronics Specialists research and analysis database.
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