Mid- to lower-income consumers are willing to spend on newer innovation and technology when it comes to electronics and appliances in Thailand. Moreover, consumers in upcountry areas tend to prefer premium appliances.
Due to the rapid growth in online shopping, more consumers are now purchasing electronics and appliances online. As a result, many electronics and appliance specialist retailers are focusing more on developing an e-commerce platform and creating special deals for online purchases.
Influenced by the FIFA World Cup 2018, many electronics and appliance specialist retailers witnessed significant sales of larger sized televisions in 2018. Many customers are showing an interest in purchasing a larger television, especially 50-inch or bigger, as well as smart TVs with 4K technology.
Smartphones and small IT appliances are the most commonly sold products through e-commerce websites when it comes to electronics and appliances. The prices of these products are often lower than for other electronics and appliances, such as a TV or refrigerator, and so consumers are more inclined to order them online.
Power Buy, which is operated by Central Group, maintained its leading position in the electronics and appliance specialist retailers channel in 2018 with it also seeing double-digit value growth. Power Buy continued to develop both its offline and online channels in order to maximise its sales.
Rather than investing in its chain of department stores in Thailand over the forecast period The Mall Group is instead expected to expand the number of its stand-alone Power Mall stores. Electronics and appliances account for a large share of its department store sales and hence it is looking to expand its chain of Power Mall stores.
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Discover the latest market trends and uncover sources of future market growth for the Electronics and Appliance Specialist Retailers industry in Thailand with research from Euromonitor's team of in-country analysts.
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This industry report originates from Passport, our Retailing market research database.