Executive Summary

Feb 2019
PROSPECTS
Electronics and appliance specialist retailers witnesses further decline

Electronics and appliance specialist retailers remained among the weakest retailing categories in the Netherlands in 2018, with another year of current value sales decline. Together with apparel and footwear specialists, electronics and appliance specialists were among the store types most heavily affected by the advance of internet retailing.

Advance of online sales puts pressure on physical store sales

The main challenge to sales through electronics and appliances specialists was from the still-rising share of online spending on consumer electronics and domestic appliances. Partly this was due to the commoditised nature of these products, which allowed for relatively easy comparison of different products.

Omnichannel strategy extends to include repair services

While the advanced state of online sales requires electronics and appliance specialists to have a solid online presence, the most promising strategy for them appears to be an omnichannel strategy. An omnichannel approach allows electronics and appliance specialists to reap the benefits the online channel offers, while remaining sufficiently distinct to be able to compete with pure online players, such as Coolblue or Bol.

COMPETITIVE LANDSCAPE
Media Markt Saturn Holding Nederland BV strengthens its leadership position

Media Markt Saturn Holding Nederland BV continued to lead sales in 2018. In an overall declining category, the company successfully retained its store network, which resulted in a steadily increasing value share in electronics and appliance specialists.

Mix of lean store portfolio and strong online operations recipe for success

Equally important – the company had fewer outlets than most of its direct rivals. Such a comparatively light store portfolio exposure meant that Media Markt Saturn Holding Nederland BV was less vulnerable to the increasing shift towards online sales: due to the lower outlet count, its stores tended to be located mostly in strategically favourable locations in larger city centres, where high footfall was almost guaranteed.

Prominent brands keep going out of business amid declining market

Given the continued decline faced by electronics and appliance specialist retailers, it is not surprising that, besides independents, some less successful brands were discontinued. After the demise of long-standing domestic player Scheer & Foppe in 2016, and Dixons in early 2017, The Phone House followed suit in late 2017.

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Electronics and Appliance Specialist Retailers in the Netherlands

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Overview

Discover the latest market trends and uncover sources of future market growth for the Electronics and Appliance Specialist Retailers industry in Netherlands with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Electronics and Appliance Specialist Retailers industry in Netherlands, our research will save you time and money while empowering you to make informed, profitable decisions.

The Electronics and Appliance Specialist Retailers in Netherlands market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed market shares for international and locally-based retailers
  • Historic number of stores, selling space and values, company and brand market shares
  • Five year forecasts of market trends and market growth  
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • How big is the Electronics and Appliance Specialist Retailers channel in Netherlands?
  • Who are the leading retailers in Netherlands?
  • How are electronics and appliance specialists competing against the grocers?
  • How is the internet affecting electronics and appliance specialists?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Retailing market research database.

Electronics and Appliance Specialist Retailers in the Netherlands - Category analysis

HEADLINES

PROSPECTS

Electronics and appliance specialist retailers witnesses further decline
Advance of online sales puts pressure on physical store sales
Omnichannel strategy extends to include repair services

COMPETITIVE LANDSCAPE

Media Markt Saturn Holding Nederland BV strengthens its leadership position
Mix of lean store portfolio and strong online operations recipe for success
Prominent brands keep going out of business amid declining market

CHANNEL DATA

Table 1 Electronics and Appliance Specialist Retailers: Value Sales, Outlets and Selling Space 2013-2018
Table 2 Electronics and Appliance Specialist Retailers: Value Sales, Outlets and Selling Space: % Growth 2013-2018
Table 3 Electronics and Appliance Specialist Retailers GBO Company Shares: % Value 2014-2018
Table 4 Electronics and Appliance Specialist Retailers GBN Brand Shares: % Value 2015-2018
Table 5 Electronics and Appliance Specialist Retailers LBN Brand Shares: Outlets 2015-2018
Table 6 Electronics and Appliance Specialist Retailers LBN Brand Shares: Selling Space 2015-2018
Table 7 Electronics and Appliance Specialist Retailers Forecasts: Value Sales, Outlets and Selling Space 2018-2023
Table 8 Electronics and Appliance Specialist Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2018-2023

Retailing in the Netherlands - Industry Overview

EXECUTIVE SUMMARY

Strongest performance in a decade, driven by grocery and non-store retailing
Dutch economy continues to boom, with most indicators highly positive
Internet retailing continues to see renewed rapid expansion
Number of outlets declines and selling space shrinks as internet retailing advances
Retailing expected to see further growth, albeit at more moderate levels

OPERATING ENVIRONMENT

Informal retailing
Opening hours
Summary 1 Standard Opening Hours by Channel Type
Physical retail landscape
Cash and carry
Table 9 Cash and Carry Sales: Value
Seasonality
Sinterklaas (St.Nicholas)
Christmas
Winter sales
Summer sales
Payments and delivery
Emerging business models

MARKET DATA

Table 10 Sales in Retailing by Store-based vs Non-Store: Value 2013-2018
Table 11 Sales in Retailing by Store-based vs Non-Store: % Value Growth 2013-2018
Table 12 Sales in Store-based Retailing by Channel: Value 2013-2018
Table 13 Sales in Store-based Retailing by Channel: % Value Growth 2013-2018
Table 14 Store-based Retailing Outlets by Channel: Units 2013-2018
Table 15 Store-based Retailing Outlets by Channel: % Unit Growth 2013-2018
Table 16 Sales in Non-Store Retailing by Channel: Value 2013-2018
Table 17 Sales in Non-Store Retailing by Channel: % Value Growth 2013-2018
Table 18 Grocery Retailers: Value Sales, Outlets and Selling Space 2013-2018
Table 19 Grocery Retailers: Value Sales, Outlets and Selling Space: % Growth 2013-2018
Table 20 Sales in Grocery Retailers by Channel: Value 2013-2018
Table 21 Sales in Grocery Retailers by Channel: % Value Growth 2013-2018
Table 22 Grocery Retailers Outlets by Channel: Units 2013-2018
Table 23 Grocery Retailers Outlets by Channel: % Unit Growth 2013-2018
Table 24 Non-Grocery Specialists: Value Sales, Outlets and Selling Space 2013-2018
Table 25 Non-Grocery Specialists: Value Sales, Outlets and Selling Space: % Growth 2013-2018
Table 26 Sales in Non-Grocery Specialists by Channel: Value 2013-2018
Table 27 Sales in Non-Grocery Specialists by Channel: % Value Growth 2013-2018
Table 28 Non-Grocery Specialists Outlets by Channel: Units 2013-2018
Table 29 Non-Grocery Specialists Outlets by Channel: % Unit Growth 2013-2018
Table 30 Mixed Retailers: Value Sales, Outlets and Selling Space 2013-2018
Table 31 Mixed Retailers: Value Sales, Outlets and Selling Space: % Growth 2013-2018
Table 32 Sales in Mixed Retailers by Channel: Value 2013-2018
Table 33 Sales in Mixed Retailers by Channel: % Value Growth 2013-2018
Table 34 Mixed Retailers Outlets by Channel: Units 2013-2018
Table 35 Mixed Retailers Outlets by Channel: % Unit Growth 2013-2018
Table 36 Retailing GBO Company Shares: % Value 2014-2018
Table 37 Retailing GBN Brand Shares: % Value 2015-2018
Table 38 Store-based Retailing GBO Company Shares: % Value 2014-2018
Table 39 Store-based Retailing GBN Brand Shares: % Value 2015-2018
Table 40 Store-based Retailing LBN Brand Shares: Outlets 2015-2018
Table 41 Non-Store Retailing GBO Company Shares: % Value 2014-2018
Table 42 Non-Store Retailing GBN Brand Shares: % Value 2015-2018
Table 43 Grocery Retailers GBO Company Shares: % Value 2014-2018
Table 44 Grocery Retailers GBN Brand Shares: % Value 2015-2018
Table 45 Grocery Retailers LBN Brand Shares: Outlets 2015-2018
Table 46 Grocery Retailers LBN Brand Shares: Selling Space 2015-2018
Table 47 Non-Grocery Specialists GBO Company Shares: % Value 2014-2018
Table 48 Non-Grocery Specialists GBN Brand Shares: % Value 2015-2018
Table 49 Non-Grocery Specialists LBN Brand Shares: Outlets 2015-2018
Table 50 Non-Grocery Specialists LBN Brand Shares: Selling Space 2015-2018
Table 51 Mixed Retailers GBO Company Shares: % Value 2014-2018
Table 52 Mixed Retailers GBN Brand Shares: % Value 2015-2018
Table 53 Mixed Retailers LBN Brand Shares: Outlets 2015-2018
Table 54 Mixed Retailers LBN Brand Shares: Selling Space 2015-2018
Table 55 Forecast Sales in Retailing by Store-based vs Non-Store: Value 2018-2023
Table 56 Forecast Sales in Retailing by Store-based vs Non-Store: % Value Growth 2018-2023
Table 57 Forecast Sales in Store-based Retailing by Channel: Value 2018-2023
Table 58 Forecast Sales in Store-based Retailing by Channel: % Value Growth 2018-2023
Table 59 Forecast Store-based Retailing Outlets by Channel: Units 2018-2023
Table 60 Forecast Store-Based Retailing Outlets by Channel: % Unit Growth 2018-2023
Table 61 Forecast Sales in Non-Store Retailing by Channel: Value 2018-2023
Table 62 Forecast Sales in Non-Store Retailing by Channel: % Value Growth 2018-2023
Table 63 Grocery Retailers Forecasts: Value Sales, Outlets and Selling Space 2018-2023
Table 64 Grocery Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2018-2023
Table 65 Forecast Sales in Grocery Retailers by Channel: Value 2018-2023
Table 66 Forecast Sales in Grocery Retailers by Channel: % Value Growth 2018-2023
Table 67 Forecast Grocery Retailers Outlets by Channel: Units 2018-2023
Table 68 Forecast Grocery Retailers Outlets by Channel: % Unit Growth 2018-2023
Table 69 Non-Grocery Specialists Forecasts: Value Sales, Outlets and Selling Space 2018-2023
Table 70 Non-Grocery Specialists Forecasts: Value Sales, Outlets and Selling Space: % Growth 2018-2023
Table 71 Forecast Sales in Non-Grocery Specialists by Channel: Value 2018-2023
Table 72 Forecast Sales in Non-Grocery Specialists by Channel: % Value Growth 2018-2023
Table 73 Forecast Non-Grocery Specialists Outlets by Channel: Units 2018-2023
Table 74 Forecast Non-Grocery Specialists Outlets by Channel: % Unit Growth 2018-2023
Table 75 Mixed Retailers Forecasts: Value Sales, Outlets and Selling Space 2018-2023
Table 76 Mixed Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2018-2023
Table 77 Forecast Sales in Mixed Retailers by Channel: Value 2018-2023
Table 78 Forecast Sales in Mixed Retailers by Channel: % Value Growth 2018-2023
Table 79 Forecast Mixed Retailers Outlets by Channel: Units 2018-2023
Table 80 Forecast Mixed Retailers Outlets by Channel: % Unit Growth 2018-2023

DEFINITIONS

SOURCES

Summary 2 Research Sources