Sales of smartphones in the UK continued to experience a slowdown in growth in 2018. Given the high level of penetration of these products in the market, this trend is expected to continue in the forecast period, with growth rates even falling into negative territory.
2018 was a year of impressive growth in demand for smart appliances, and this trend is set to continue at a rapid pace during the forecast period. Consumers are becoming aware of the benefits that connected appliances may bring to their lives in terms of saving time and resources.
Online sales of electronics and appliances increased rapidly during the review period and this is set to continue in the forecast period. Another significant threat to sales in the channel is from other non-grocery specialists and grocery retailers, such as variety stores and discounters, which are increasing their offer of electronic devices and small appliances.
Dixons Carphone maintained its leading position in electronics and appliance specialist retailers in value terms in 2018, followed by Apple. The reorganisation of store space and the closure of unprofitable stores during 2018 and in the previous years helped Dixons Carphone to improve its operations.
Maplin fell into administration on 28 February 2018. Its high level of debt and failure to find a buyer made it impossible for the company to continue its operations.
The costs of operating existing stores and opening new ones are surging in the UK, mostly due to the increasing prices of leases and rents. Dixons Carphone started to rationalise its physical presence by shutting down unprofitable stores and relocating others in strategic areas.
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This industry report originates from Passport, our Retailing market research database.