Elizabeth Arden Inc is overhauling its brand strategy to boost sales and regain its prestige status. It has tightened distribution to curb excessive retail discounts and improve profit margins. Through its joint venture with prestige distributor Luxasia in Asia Pacific, the company hopes to build momentum with its high-efficacy skin care ranges and help its recovery. Conversely, flagging celebrity brand sales suggest it may need to rethink the extent of the opportunities for such products.
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Euromonitor International's report on Elizabeth Arden Inc delivers a detailed strategic analysis of the company's business, examining its performance in the Sets/Kits market and the global economy.
Company and market share data provide a detailed look at the financial position of Elizabeth Arden Inc, while in-depth qualitative analysis will help you understand the brand strategy and growth prospects of Elizabeth Arden Inc.
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