Strategy Briefing

Emergence of S-Commerce and Impact on Consumer Goods Industries

Apr 2013

US$1,200

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About This Report

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If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

Euromonitor International examines the impact of social networks on businesses, zooms into the emergence of social commerce (s-commerce) and identifies industries which are most likely to benefit from social media. The briefing evaluates business opportunities by industry by looking into the new type of consumer – the connected consumer – and by drawing parallels with technologies such as the Internet, which has already had a quantifiable impact on how products are retailed and consumed.

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Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

Brands are accepted on social networks

A third of social network users report following brands, according to a recent Euromonitor International survey.

Going beyond the 4Ps

Social media impacts consumers through the whole purchase process, impacting selection and purchase, as well as post-purchase behaviour, in a way no other channel can.

Social consumers are key

Social media has now achieved universal penetration globally. Social activities are the second most popular activity online. Growing usage of smartphones, particularly in emerging markets is giving raise to the connected consumer.

Consumers interact with brands on social networks

Consumers learn more about products and services directly from brands and other consumers – product reviews online are one of the most trusted sources for consumer information.

Online and offline convergence accelerating

The rapid growth of e-commerce across different industries and categories is giving the channel a prominent position within company strategies and prompting accelerated convergence with physical outlets.

Next step for multichannel retail

Social media is likely to have an increasingly important influence on retailing and fmcg. First successful examples of s-commerce are starting to emerge

Multichannel but not social

Multichannel is increasingly becoming the norm, but social integration is still in its infancy, with most companies only now starting to experiment with it and lacking a coherent or comprehensive strategy.

Key industries to watch

Soft drinks and consumer electronics are most active on social media at present however, the industries to watch are apparel, retailing and beauty and personal care.

What this report includes

Up-to-the minute analysis of the latest trends in the industry
New product development, forecasts and other themes
Unique graphics and illustrated case studies
Most recent brand and company news
New insight into the size and shape of the market

Why buy this report

Clear, concise powerpoint format makes it easy to digest
Leading industry opinion keeps you abreast of latest news and trends
Forward-looking outlook on a category, market or issue affecting the industry
Latest five year forecasts assess how the market is predicted to develop
Understand the competitive environment, the leading players and brands

Delivery format

PDF/PPT
Downloadable from MyPages

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Introduction

Scope

Key findings

Objectives

Methodology of research

Terminology

The Importance of Social

Do brands belong in social media?

Usage of social media

Status of social media in FMCG

Web 2.0 creating new opportunities

Penetration of social media in 2012

Social Landscape

Key elements of social media

Types of social media

Social media landscape

Few areas remain outside Facebook's reach

Facebook

Facebook services for business

Smaller regional players

Short, Twitter like services are preferred in Asia

Twitter's cautious approach

Other types of social media

Social media space remains very fluid

The Connected Consumer

Target consumer

Internet penetration: The digital divide

Online users: Emerging markets catching up

Social is the second most important activity online

Mobile phones empowering millions

The personal internet

Internet Access via Mobile Phones

Population changes, who is your future customer?

Online access through mobile phones

Social networking by age

Connectivity by 2020

Household and family impact on social media

Is privacy a word of the past?

Online privacy vs security: Lessons to be learned

Ad Medium or Retail Channel

Social media: medium or channel?

Consumer reviews a powerful influence

Why consumers interact with brands

Benefits for FMCG players

Impact on the four Ps

Critical factors to watch out for

Social media's impact on purchasing

Retail 2.0: Lessons from E-commerce

From digital business to social business

Internet retailing dwarfs overall retail growth

Developed markets still dominate

Strong growth online regardless of product

Substantial potential for online sales

Online product sales: High penetration

Online product sales: Mid Range

Online product sales: Low penetration

Internet retailing forecast growth

The next step for multichannel retail

Social aspects of retailing

F-commerce

Industry matrix: Internet penetration by industry

Direct-to-consumer

Social commerce offline

Direct sales thrive in highly social environments

Areas of interest

Brands direct to consumer

Procter & Gamble within social media

Industry matrix: Direct selling penetration by industry

Opportunities for "S-Commerce"

Is business becoming social fast enough?

Penetration of social across different industries

Key industries to watch

Industry matrix: Today

Areas on which to focus

Industry matrix: Expected evolution in social media usage

Longer term opportunities

Conclusions

Why social media is important for traditional FMCG players

Social media amplifying key trends

Change is in the air

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Megatrends

Strategy Briefing

Emergence of S-Commerce and Impact on Consumer Goods Industries

New Report Guarantee

About This Report

New Report Guarantee

Overview

Why buy this report?

Brands are accepted on social networks

Going beyond the 4Ps

Social consumers are key

Consumers interact with brands on social networks

Online and offline convergence accelerating

Next step for multichannel retail

Multichannel but not social

Key industries to watch

What this report includes

Why buy this report

Delivery format

Want to find out more about this report?

Table of Contents

Introduction

Scope

Key findings

Objectives

Methodology of research

Terminology

The Importance of Social

Do brands belong in social media?

Usage of social media

Status of social media in FMCG

Web 2.0 creating new opportunities

Penetration of social media in 2012

Social Landscape

Key elements of social media

Types of social media

Social media landscape

Few areas remain outside Facebook's reach

Facebook

Facebook services for business

Smaller regional players

Short, Twitter like services are preferred in Asia

Twitter's cautious approach

Other types of social media

Social media space remains very fluid

The Connected Consumer

Target consumer

Internet penetration: The digital divide

Online users: Emerging markets catching up

Social is the second most important activity online

Mobile phones empowering millions

The personal internet

Internet Access via Mobile Phones

Population changes, who is your future customer?

Online access through mobile phones

Social networking by age

Connectivity by 2020

Household and family impact on social media

Is privacy a word of the past?

Online privacy vs security: Lessons to be learned

Ad Medium or Retail Channel

Social media: medium or channel?

Consumer reviews a powerful influence

Why consumers interact with brands

Benefits for FMCG players

Impact on the four Ps

Critical factors to watch out for

Social media's impact on purchasing

Retail 2.0: Lessons from E-commerce

From digital business to social business

Internet retailing dwarfs overall retail growth

Developed markets still dominate

Strong growth online regardless of product

Substantial potential for online sales

Online product sales: High penetration

Online product sales: Mid Range

Online product sales: Low penetration

Internet retailing forecast growth

The next step for multichannel retail

Social aspects of retailing