The most influential Megatrends set to shape the world through 2030, identified by Euromonitor International, help businesses better anticipate market developments and lead change for their industries.
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Learn moreApr 2013
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Euromonitor International examines the impact of social networks on businesses, zooms into the emergence of social commerce (s-commerce) and identifies industries which are most likely to benefit from social media. The briefing evaluates business opportunities by industry by looking into the new type of consumer – the connected consumer – and by drawing parallels with technologies such as the Internet, which has already had a quantifiable impact on how products are retailed and consumed.
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Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.
A third of social network users report following brands, according to a recent Euromonitor International survey.
Social media impacts consumers through the whole purchase process, impacting selection and purchase, as well as post-purchase behaviour, in a way no other channel can.
Social media has now achieved universal penetration globally. Social activities are the second most popular activity online. Growing usage of smartphones, particularly in emerging markets is giving raise to the connected consumer.
Consumers learn more about products and services directly from brands and other consumers – product reviews online are one of the most trusted sources for consumer information.
The rapid growth of e-commerce across different industries and categories is giving the channel a prominent position within company strategies and prompting accelerated convergence with physical outlets.
Social media is likely to have an increasingly important influence on retailing and fmcg. First successful examples of s-commerce are starting to emerge
Multichannel is increasingly becoming the norm, but social integration is still in its infancy, with most companies only now starting to experiment with it and lacking a coherent or comprehensive strategy.
Soft drinks and consumer electronics are most active on social media at present however, the industries to watch are apparel, retailing and beauty and personal care.
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Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.