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Strategy Briefing

Emerging Eyewear Retailing Concepts in Asia Pacific

36 pages, Aug 2016

US$1,325

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About This Report

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

The eyewear industry is a consolidated competitive environment, led by global manufacturers employing global growth strategies. However, there are niches in the industry that are left unaddressed, and these provide openings for new, small and emerging business models. This report analyses what these emerging business models are, and how they are slowly changing the eyewear landscape.

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Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

Major Players control the eyewear market

The eyewear market is generally operated largely as an oligopoly, with a few huge players dominating the industry. High-priced fashion and luxury players contribute to the high price tags for eyewear, with innovations in higher quality lenses making eyewear even more costly, but often there is a lack of price transparency.

Fashion drives demand

Consumers today are highly fashion sensitive and are looking for the latest trends in eyewear, but with every other retailers stocking products this often leads to price competition instead. With so many fashion brands introducing new collections every other month, over-stocking of eyewear often occurs. some retailers seek to be different, focusing on niche consumer interests.

Stores are the major distribution channel

Optical stores are the main distribution channel for most eyewear products, contribution to almost 70% of the total value sales in 2016. While eyewear products have traditionally been paired with optical services, the online presence is increasing. Netizens represent one group of consumers that retailers have been especially interested in over the last few years.

Asia Pacific growth continues

Globally the luxury market is growing with Asia Pacific as the fastest growing region. In 2015 Asia replaced North America as the second largest market after western Europe. At the rate Asia Pacific is growing it is likely to almost match Western Europe by 2020.

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Introduction

Scope

Four emerging eyewear retailing concepts

Lifestyle-focused retail concept

Value

Negative growth in unit price for spectacle products

Case study: Owndays

Owndays: Simple pricing approach

Owndays : Successfully taps into social media

Owndays: Rate of expansion and regional presence

Luxury

The luxury market; high potential in Asia Pacific

Luxury sunglasses continue to do well in Asia Pacific

Case study: Puyi Optical

Puyi Optical: Luxury eyewear retailer in Asia Pacific

Puyi Optical: Bringing luxury to the next level

Puyi Optical: Diversifying into other concept

Theme

Case study: Gentle Monster

Gentle Monster: Bringing arts into medical

Gentle Monster: In the limelight

Gentle Monster: Stepping outside Asia for more opportunities

Channel

Channel of choice and convenience

Internet retailing’s substantial growth opportunities

Rising of internet retailers

Restrictions and growth limitations of being online

Case study: SeeChic.com

SeeChic: Bringing the service to you

SeeChic: Mobility versus quality

Recommendations

Eyewear: Consistent growth in the forecast period

Limitations and growth opportunities for each model

What lies ahead?

Definitions

Data parameters and category definitions

Why buy this report?

Want to find out more about this report?

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Megatrends

Strategy Briefing

Emerging Eyewear Retailing Concepts in Asia Pacific

New Report Guarantee

About This Report

New Report Guarantee

Overview

Why buy this report?

Major Players control the eyewear market

Fashion drives demand

Stores are the major distribution channel

Asia Pacific growth continues

Want to find out more about this report?

Table of Contents

Introduction

Scope

Four emerging eyewear retailing concepts

Lifestyle-focused retail concept

Value

Negative growth in unit price for spectacle products

Case study: Owndays

Owndays: Simple pricing approach

Owndays : Successfully taps into social media

Owndays: Rate of expansion and regional presence

Luxury

The luxury market; high potential in Asia Pacific

Luxury sunglasses continue to do well in Asia Pacific

Case study: Puyi Optical

Puyi Optical: Luxury eyewear retailer in Asia Pacific

Puyi Optical: Bringing luxury to the next level

Puyi Optical: Diversifying into other concept

Theme

Case study: Gentle Monster

Gentle Monster: Bringing arts into medical

Gentle Monster: In the limelight

Gentle Monster: Stepping outside Asia for more opportunities

Channel

Channel of choice and convenience

Internet retailing’s substantial growth opportunities

Rising of internet retailers

Restrictions and growth limitations of being online

Case study: SeeChic.com

SeeChic: Bringing the service to you

SeeChic: Mobility versus quality

Recommendations

Eyewear: Consistent growth in the forecast period

Limitations and growth opportunities for each model

What lies ahead?

Definitions

Data parameters and category definitions

Why buy this report?

Want to find out more about this report?

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