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Strategy Briefing
Emerging Eyewear Retailing Concepts in Asia Pacific
36 pages, Aug 2016
US$1,325Added to Cart
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About This Report
New Report Guarantee
If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!
The eyewear industry is a consolidated competitive environment, led by global manufacturers employing global growth strategies. However, there are niches in the industry that are left unaddressed, and these provide openings for new, small and emerging business models. This report analyses what these emerging business models are, and how they are slowly changing the eyewear landscape.
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Overview
Why buy this report?
Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.
Major Players control the eyewear market
The eyewear market is generally operated largely as an oligopoly, with a few huge players dominating the industry. High-priced fashion and luxury players contribute to the high price tags for eyewear, with innovations in higher quality lenses making eyewear even more costly, but often there is a lack of price transparency.
Fashion drives demand
Consumers today are highly fashion sensitive and are looking for the latest trends in eyewear, but with every other retailers stocking products this often leads to price competition instead. With so many fashion brands introducing new collections every other month, over-stocking of eyewear often occurs. some retailers seek to be different, focusing on niche consumer interests.
Stores are the major distribution channel
Optical stores are the main distribution channel for most eyewear products, contribution to almost 70% of the total value sales in 2016. While eyewear products have traditionally been paired with optical services, the online presence is increasing. Netizens represent one group of consumers that retailers have been especially interested in over the last few years.
Asia Pacific growth continues
Globally the luxury market is growing with Asia Pacific as the fastest growing region. In 2015 Asia replaced North America as the second largest market after western Europe. At the rate Asia Pacific is growing it is likely to almost match Western Europe by 2020.
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Introduction
Scope
Four emerging eyewear retailing concepts
Lifestyle-focused retail concept
Value
Negative growth in unit price for spectacle products
Case study: Owndays
Owndays: Simple pricing approach
Owndays : Successfully taps into social media
Owndays: Rate of expansion and regional presence
Luxury
The luxury market; high potential in Asia Pacific
Luxury sunglasses continue to do well in Asia Pacific
Case study: Puyi Optical
Puyi Optical: Luxury eyewear retailer in Asia Pacific
Puyi Optical: Bringing luxury to the next level
Puyi Optical: Diversifying into other concept
Theme
Case study: Gentle Monster
Gentle Monster: Bringing arts into medical
Gentle Monster: In the limelight
Gentle Monster: Stepping outside Asia for more opportunities
Channel
Channel of choice and convenience
Internet retailing’s substantial growth opportunities
Rising of internet retailers
Restrictions and growth limitations of being online
Case study: SeeChic.com
SeeChic: Bringing the service to you
SeeChic: Mobility versus quality
Recommendations
Eyewear: Consistent growth in the forecast period
Limitations and growth opportunities for each model
What lies ahead?
Definitions
Data parameters and category definitions
Why buy this report?
Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.
Want to find out more about this report?
Request more informationComplete Catalogue
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- Eyewear in Sweden | Jul 2018
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- Eyewear in the Netherlands | Jul 2018
- Eyewear in the Philippines | Jul 2018
- Eyewear in the United Arab Emirates | Jul 2018
- Eyewear in the United Kingdom | Jul 2018
- Eyewear in the US | Jul 2018
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Complete Catalogue
Strategy Reports
Country Reports
- Eyewear in Argentina | Jul 2018
- Eyewear in Australia | Jul 2018
- Eyewear in Brazil | Jul 2018
- Eyewear in Canada | Jul 2018
- Eyewear in China | Jul 2018
- Eyewear in France | Jul 2018
- Eyewear in Germany | Jul 2018
- Eyewear in Hong Kong, China | Jul 2018
- Eyewear in India | Jul 2018
- Eyewear in Indonesia | Jul 2018
- Eyewear in Italy | Jul 2018
- Eyewear in Japan | Jul 2018
- Eyewear in Malaysia | Jul 2018
- Eyewear in Mexico | Jul 2018
- Eyewear in Poland | Jul 2018
- Eyewear in Romania | Jul 2018
- Eyewear in Russia | Jul 2018
- Eyewear in Singapore | Jul 2018
- Eyewear in South Africa | Jul 2018
- Eyewear in South Korea | Jul 2018
- Eyewear in Spain | Jul 2018
- Eyewear in Sweden | Jul 2018
- Eyewear in Switzerland | Jul 2018
- Eyewear in Taiwan | Jul 2018
- Eyewear in Thailand | Jul 2018
- Eyewear in the Netherlands | Jul 2018
- Eyewear in the Philippines | Jul 2018
- Eyewear in the United Arab Emirates | Jul 2018
- Eyewear in the United Kingdom | Jul 2018
- Eyewear in the US | Jul 2018
- Eyewear in Turkey | Jul 2018
- Eyewear in Ukraine | Jul 2018