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Strategy Briefing

Emerging Market Households

25 pages, Aug 2016

US$1,325

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About This Report

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

Emerging and developing countries are undergoing profound and wide-ranging demographic and social changes, unique from the trends experienced by advanced economies. This strategy briefing will look to analyse households trends specific to emerging markets over the past 15 years, and their impact on local consumption and lifestyles. The focus is on new household values, the impact of urbanisation on consumption, and the evolution of real-estate markets.

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Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

Households are embracing new values

Economic growth has unleashed new lifestyle habits among emerging market populations. Households are becoming smaller, as extended families can afford their own residence; divorces are surging, as consumers become more liberal in their approach to marriage; households are focusing more on education; and the elderly are spending more on themselves.

Urbanisation is shifting the goalposts for consumption

Rapid urbanisation is having a profound impact on household behaviour. Newly urbanised consumers want more entertainment and leisure options, while craving digital connectivity lacking in rural areas. By embracing urban benefits, single-person households are growing rapidly –better healthcare is extending life longevity for the elderly, while the youth are delaying family life.

Middle classes welcome household brands

The rapidly expanding middle classes in developing countries, such as China, are driving demand for brands in the housing goods and services segment. Apartment-friendly, urban companies, such as Ikea, have performed particularly well in developing economies, due to their affordable but premium offering.

Booming property markets

Economic growth,urban development and population expansion have unlocked value in emerging real estate, sending surging increases in local housing prices, rentals, real-estate business and the construction trade.

Mortgages provide opportunities and debt

Maturing financial landscapes and surging house prices have accelerated mortgage uptake in emerging markets, bringing opportunity for banks and financial providers but also pushing greater indebtedness among households.

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Introduction

Scope

Key findings

Emerging markets see strong increase in households

Middle classes and large households underpin emerging potential

New Household Values

New wealth is breaking up households with extended families

Divorces are surging, as consumers become more liberalised

The large, elderly population is becoming more self-centred

Growing focus on education rather than youth employment

Urban Demands

Surging urbanisation is creating new clusters of consumption

Ikea in China: The urban brand case study

Demand for recreational and leisure activities is booming

Cities are driving the expansion of single-person households

Maturing Real Estate

Property markets are evolving quickly

Surging house prices are creating new wealth

But a mortgage boom is driving indebtedness

Rentals and new housing accelerate property business

Conclusion

Shifting household values are creating new market conditions

Consequences of rapid urbanisation on emerging markets

Real estate development is driving new market growth

Why buy this report?

Want to find out more about this report?

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Megatrends

Strategy Briefing

Emerging Market Households

New Report Guarantee

About This Report

New Report Guarantee

Overview

Why buy this report?

Households are embracing new values

Urbanisation is shifting the goalposts for consumption

Middle classes welcome household brands

Booming property markets

Mortgages provide opportunities and debt

Want to find out more about this report?

Table of Contents

Introduction

Scope

Key findings

Emerging markets see strong increase in households

Middle classes and large households underpin emerging potential

New Household Values

New wealth is breaking up households with extended families

Divorces are surging, as consumers become more liberalised

The large, elderly population is becoming more self-centred

Growing focus on education rather than youth employment

Urban Demands

Surging urbanisation is creating new clusters of consumption

Ikea in China: The urban brand case study

Demand for recreational and leisure activities is booming

Cities are driving the expansion of single-person households

Maturing Real Estate

Property markets are evolving quickly

Surging house prices are creating new wealth

But a mortgage boom is driving indebtedness

Rentals and new housing accelerate property business

Conclusion

Shifting household values are creating new market conditions

Consequences of rapid urbanisation on emerging markets

Real estate development is driving new market growth

Why buy this report?

Want to find out more about this report?

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