The most influential Megatrends set to shape the world through 2030, identified by Euromonitor International, help businesses better anticipate market developments and lead change for their industries.
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Learn moreAug 2016
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Emerging and developing countries are undergoing profound and wide-ranging demographic and social changes, unique from the trends experienced by advanced economies. This strategy briefing will look to analyse households trends specific to emerging markets over the past 15 years, and their impact on local consumption and lifestyles. The focus is on new household values, the impact of urbanisation on consumption, and the evolution of real-estate markets.
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Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.
Economic growth has unleashed new lifestyle habits among emerging market populations. Households are becoming smaller, as extended families can afford their own residence; divorces are surging, as consumers become more liberal in their approach to marriage; households are focusing more on education; and the elderly are spending more on themselves.
Rapid urbanisation is having a profound impact on household behaviour. Newly urbanised consumers want more entertainment and leisure options, while craving digital connectivity lacking in rural areas. By embracing urban benefits, single-person households are growing rapidly –better healthcare is extending life longevity for the elderly, while the youth are delaying family life.
The rapidly expanding middle classes in developing countries, such as China, are driving demand for brands in the housing goods and services segment. Apartment-friendly, urban companies, such as Ikea, have performed particularly well in developing economies, due to their affordable but premium offering.
Economic growth,urban development and population expansion have unlocked value in emerging real estate, sending surging increases in local housing prices, rentals, real-estate business and the construction trade.
Maturing financial landscapes and surging house prices have accelerated mortgage uptake in emerging markets, bringing opportunity for banks and financial providers but also pushing greater indebtedness among households.
Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.