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Strategy Briefing

Emerging Markets: Overview and Growth Opportunities in Non-Grocery and Non-Store Channels

41 pages, Jan 2015

US$1,325

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About This Report

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

Demographic changes in emerging markets are strongly impacting the way consumers shop. Retailers have to adapt accordingly to cater to a new aspirational middle class, with access to higher levels of discretionary spending. This briefing assesses the non-grocery and non-store channels in emerging markets, as well as the challenges faced by local and international retailers present in the region.

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Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

BRICs drive dynamic non-grocery growth

The BRIC markets continue to drive emerging regions, accounting for a large and increasing portion of global sales. Growth is being maintained by the booming lower-tier cities, where high levels of discretionary spending combined with a rapid expansion of the middle-class, has contributed to strong growth in the non-grocery and non-store channels across the emerging market countries.

Internet retailing growth limited due to lack of infrastructure

While improving internet penetration and connection speed, has made internet retailing is the fastest growing channel, the lack of infrastructure dampens the otherwise dynamic forecast expansion.

Emerging Market Economies (EME) will represent the ideal audience for m-commerce

While m-commerce is still in its infancy in EME’s, a growing number of consumers in these regions have a mobile internet subscription. For some countries, mobile phones represent the main way to access the internet, suggesting strong growth potential for m-commerce as online sales increase.

International players benefit from growth in emerging markets

The evolution of demographic factors such as rising female employment, urbanisation and a younger population have led to more sophisticated demand. For the apparel and footwear specialists’ channel, this has resulted in more international players being present in EMEs.

EMEs remain a challenge for international retailers

EMEs represent a growth driver for international players, as their domestic markets stagnate, however foreign companies continue to face challenges, such as poor retail infrastructure and high operating costs, when expanding in EMEs.

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Introduction

Scope

Key findings

Emerging Markets Drive Global Growth

Emerging markets as main growth driver

Emerging markets will account for half of total retailing by 2018

Retail landscape: Emerging versus developed markets

High level of discretionary spending in Latin America

Younger consumers will boost modern retailing channels

Channel g rowth opportunities in emerging markets

A Closer Look at Selected Non-Grocery Channels: Apparel and Footwear Specialists

Apparel and footwear specialists, a key retail channel in EMEs

EMEs take over apparel and footwear specialists channel by 2019

BRIC countries lead the region alongside Turkey

International players succeed in EMEs thanks to fast fashion

Apparel and footwear specialists is main route to distribution

A Closer Look at Selected Non-Grocery Channels: Health and Beauty Specialists

One third of global sales come from emerging markets in 2014

China becomes the second largest market

Latin American players dominate the channel

Strong sales in China benefits the chemists/pharmacies channel

The Brazilian exception

A Closer Look at Selected Non-Grocery Channels: Electronics and Appliance Specialists

By 2019 emerging markets will account for two thirds of global sales

Demographic changes positively impact the channel

Sales of electronics and appliances gain from urbanisation

Local players fare well

Internet Retailing Still at its Beginning

Non-store by far the fastest growing channel over 2009-2014

Continued strong growth in direct selling and homeshopping

Developed markets still dominate internet retailing

Lack of infrastructure inhibits development of e-commerce

Retailers innovate to adapt to local needs

Growing potential for m-commerce

Direct selling still important in emerging markets

Future Outlook

Which channels will provide the best prospects by 2019?

Opportunities and challenges

Definitions and Acronyms

Definitions and acronyms (1)

Definitions and acronyms (2)

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Megatrends

Strategy Briefing

Emerging Markets: Overview and Growth Opportunities in Non-Grocery and Non-Store Channels

New Report Guarantee

About This Report

New Report Guarantee

Overview

Why buy this report?

BRICs drive dynamic non-grocery growth

Internet retailing growth limited due to lack of infrastructure

Emerging Market Economies (EME) will represent the ideal audience for m-commerce

International players benefit from growth in emerging markets

EMEs remain a challenge for international retailers

Want to find out more about this report?

Table of Contents

Introduction

Scope

Key findings

Emerging Markets Drive Global Growth

Emerging markets as main growth driver

Emerging markets will account for half of total retailing by 2018

Retail landscape: Emerging versus developed markets

High level of discretionary spending in Latin America

Younger consumers will boost modern retailing channels

Channel g rowth opportunities in emerging markets

A Closer Look at Selected Non-Grocery Channels: Apparel and Footwear Specialists

Apparel and footwear specialists, a key retail channel in EMEs

EMEs take over apparel and footwear specialists channel by 2019

BRIC countries lead the region alongside Turkey

International players succeed in EMEs thanks to fast fashion

Apparel and footwear specialists is main route to distribution

A Closer Look at Selected Non-Grocery Channels: Health and Beauty Specialists

One third of global sales come from emerging markets in 2014

China becomes the second largest market

Latin American players dominate the channel

Strong sales in China benefits the chemists/pharmacies channel

The Brazilian exception

A Closer Look at Selected Non-Grocery Channels: Electronics and Appliance Specialists

By 2019 emerging markets will account for two thirds of global sales

Demographic changes positively impact the channel

Sales of electronics and appliances gain from urbanisation

Sales of electronics and appliances gain from urbanisation

Local players fare well

Internet Retailing Still at its Beginning

Non-store by far the fastest growing channel over 2009-2014

Continued strong growth in direct selling and homeshopping

Developed markets still dominate internet retailing

Lack of infrastructure inhibits development of e-commerce

Retailers innovate to adapt to local needs

Growing potential for m-commerce

Direct selling still important in emerging markets

Future Outlook

Which channels will provide the best prospects by 2019?

Opportunities and challenges

Definitions and Acronyms

Definitions and acronyms (1)

Definitions and acronyms (2)

Why buy this report?

Want to find out more about this report?

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