Energy drinks in Latin America is one of the fastest growing soft drinks categories globally, and the fastest growing in Latin America. The popularity of this drink is based on the affordability of brands such as Vive 100 and Volt, which have opened a new generation to the benefits of these beverages at a lower cost. The category is expected to grow as prices continue to fall compared to other categories, and consumers’ lifestyles become busier.
This report comes in PPT.
Across Latin America, the average unit price of energy drinks fell by an annual average of 5% over 2014-2019. This positively impacted the category in all markets better in terms of volume sales than value sales, although the region experienced growth in both data types.
Due to the mass-market availability of affordable brands, many Mexicans who lead busy lives have been able to afford frequent consumption of energy drinks for the benefits they are perceived to offer.
The most successful brands in energy drinks have positioned themselves as using natural ingredients, while a niche low-calorie energy drink market is beginning to emerge in Latin America. Despite increasing anti-sugar legislation, energy drinks have fared well, even though their sugar content tends to be high.
With the exception of a few countries (Brazil, Argentina, Colombia) affordable energy drinks are expected to continue their growth in the forecast period, driven by busier lifestyles and continued fierce competition, which will maintain strong sales of affordable products.
Most Latin American country have a local brand of energy drink. In the review period, these brands, which are often the category leaders in their respective countries, began to yield market share to new players, and this is expected to continue.
This is the aggregation of the following categories; Carbonates, Fruit/vegetable juice, Bottled water, Functional drinks, Concentrates, RTD tea, RTD coffee and Asian speciality drinks.See All of Our Definitions
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