Regular energy drinks continued to post double-digit growth in retail volume terms in 2021, continuing the pattern seen over the last decade. A key growth driver remained the perception of energy drinks as a good way to obtain additional energy when working, studying, or playing sports.
Reduced sugar energy drinks witnessed even stronger growth than regular energy drinks in percentage terms in 2021. Though the category share versus regular energy drinks is still small, it is expected to post confident growth over the forecast period.
PepsiCo Holdings OOO continued to hold the leading position in energy drinks in 2021. However, the company continued to lose share in 2021 due to the growth of smaller, more affordable brands, as well as private label.
It is expected that energy drinks will continue to see rapid development over the forecast period. Innovations in flavours, including experiments with new formulations and ingredients, especially natural ones, should all add to the excitement around energy drinks among younger consumers.
More affordable brands of energy drinks were gaining popularity, including private label, in 2020 and 2021. Examples of theses more affordable brands include Tornado from GFD International and Flash Up from Baltika Pivovarennaya Kompaniya OOO.
Probably the main obstacle to the further development of energy drinks in Russia remains the attempts of some bodies to prohibit sales to minors. This would be a serious blow given these younger consumers comprise a key part of the main target audience for energy drinks in the country.
Files are delivered directly into your account soon after payment is received and any tax is certification is verified (where applicable).
This report comes in PDF with additional info in Excel included.
Understand the latest market trends and future growth opportunities for the Energy Drinks industry in Russia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Energy Drinks industry in Russia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
These are functional drinks designed to boost energy levels. Often lightly carbonated, these contain high levels of caffeine and a number of added water-soluble vitamins, most often a selection of B vitamins including niacin, pantothenic acid, vitamin B6, and vitamin B12. Ingredients can also include amino acids such as taurine and glucuronolactone, as well as herbal products such as guarana and ginseng. Can be carbonated or still. Leading brands in off-trade volume include Red Bull, Monster and RockStar. Glucose-based energy beverages such as Lucozade Energy are included here.See All of Our Definitions
This report originates from Passport, our Energy Drinks research and analysis database.
If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extraction Free!