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Country Report

Energy Drinks in

Energy Drinks in Venezuela

21 pages, Mar 2018

US$990

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

PROSPECTS

Double-digit fall of volume sales in 2017

Off-trade volume sales of energy drinks show a double-digit decline for the fourth year in a row, leaving a potentially large consumer base unsatisfied. The consumer base has expanded over the review period, with negative publicity not being an issue since the government has not played a major role in the public awareness of the hazardous effects associated with its consumption.

High prices deter demand of energy drinks

The average unit price of energy drinks in 2017 is over four times higher than the corresponding price of sports drinks. All importing is carried out by companies and a handful of independent importers which must increase the final price of the products to keep up with the loss of value of the domestic currency.

Barriers to growth

Over the forecast period, demand will continue to be unsatisfied owing to a reduced supply in volume and variety. A combination of highly priced foreign exchange and falling real incomes will continue hurting the category from both market sides.

COMPETITIVE LANDSCAPE

Increased concentration in energy drinks

Energy drinks became a fragmented category over the review period due to the exit of SoBe AdRush in 2012, being the category leader at that time. Fragmentation resulted from importers and manufacturers rationalising product portfolios to give priority to basic products.

Red Bull maintains its leadership in 2017

Industrias Aven 2012 CA is the importer of the international brand Red Bull, the category leader that maintained its share. Red Bull’s share is likely to increase slowly after the exit of SoBe AdRush which followed an aggressive and effective pricing strategy.

Short-lived presence is expected to continue

Other brands present in the category are Ciclón (Grupo Constania SA), Hell (Dukato CA) and B52 (Borges & Almeida CA), which hold second to fourth places in the ranking, respectively. B52’s irregular presence and very high unit prices have hurt its share over the review period.

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Energy Drinks Market Sample Report Energy Drinks Market Sample Data

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Energy Drinks industry in Venezuela with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Sports and Energy Drinks industry in Venezuela, our research will save you time and money while empowering you to make informed, profitable decisions.

The Energy Drinks in Venezuela market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Sports and Energy Drinks in Venezuela?
What are the major brands in Venezuela?
What are key new sports and energy drinks launches and what impact impact did they have on #category#?
Who are the key consumers of sports and energy drinks in Venezuela?
What time of day are sports and energy drinks most commonly consumed?
What trends motivate people to drink sports and energy drink in Venezuela?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Soft Drinks market research database.

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Energy Drinks in Venezuela - Category analysis

HEADLINES

PROSPECTS

Double-digit fall of volume sales in 2017

High prices deter demand of energy drinks

Barriers to growth

COMPETITIVE LANDSCAPE

Increased concentration in energy drinks

Red Bull maintains its leadership in 2017

Short-lived presence is expected to continue

CATEGORY DATA

Table 1 Off-trade Sales of Energy Drinks: Volume 2012-2017
Table 2 Off-trade Sales of Energy Drinks: Value 2012-2017
Table 3 Off-trade Sales of Energy Drinks: % Volume Growth 2012-2017
Table 4 Off-trade Sales of Energy Drinks: % Value Growth 2012-2017
Table 5 NBO Company Shares of Off-trade Energy Drinks: % Volume 2013-2017
Table 6 LBN Brand Shares of Off-trade Energy Drinks: % Volume 2014-2017
Table 7 NBO Company Shares of Off-trade Energy Drinks: % Value 2013-2017
Table 8 LBN Brand Shares of Off-trade Energy Drinks: % Value 2014-2017
Table 9 Forecast Off-trade Sales of Energy Drinks: Volume 2017-2022
Table 10 Forecast Off-trade Sales of Energy Drinks: Value 2017-2022
Table 11 Forecast Off-trade Sales of Energy Drinks: % Volume Growth 2017-2022
Table 12 Forecast Off-trade Sales of Energy Drinks: % Value Growth 2017-2022

Soft Drinks in Venezuela - Industry Overview

EXECUTIVE SUMMARY

Hyperinflation is shaping consumers’ and producers’ decisions

High cost of imported inputs and packaging shortages limit growth

Empresas Polar CA remains the largest player in soft drinks

Smaller presentations and local flavours dominate new products

Volume sales will continue to fall during the forecast period

MARKET DATA

Table 13 Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2012-2017
Table 14 Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2012-2017
Table 15 Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2012-2017
Table 16 Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2012-2017
Table 17 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: Volume 2017
Table 18 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: % Volume 2017
Table 19 Off-trade vs On-trade Sales of Soft Drinks by Category: Value 2017
Table 20 Off-trade vs On-trade Sales of Soft Drinks by Category: % Value 2017
Table 21 Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2012-2017
Table 22 Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2012-2017
Table 23 Off-trade Sales of Soft Drinks by Category: Value 2012-2017
Table 24 Off-trade Sales of Soft Drinks by Category: % Value Growth 2012-2017
Table 25 Total Sales of Soft Drinks by Fountain On-trade: Volume 2012-2017
Table 26 Total Sales of Soft Drinks by Fountain On-trade: % Volume Growth 2012-2017
Table 27 NBO Company Shares of Off-trade Soft Drinks (RTD): % Volume 2013-2017
Table 28 LBN Brand Shares of Off-trade Soft Drinks (RTD): % Volume 2014-2017
Table 29 NBO Company Shares of Off-trade Soft Drinks: % Value 2013-2017
Table 30 LBN Brand Shares of Off-trade Soft Drinks: % Value 2014-2017
Table 31 Distribution of Off-trade Soft Drinks (as sold) by Format and Category: % Volume 2017
Table 32 Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2017-2022
Table 33 Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2017-2022
Table 34 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2017-2022
Table 35 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2017-2022
Table 36 Forecast Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2017-2022
Table 37 Forecast Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2017-2022
Table 38 Forecast Off-trade Sales of Soft Drinks by Category: Value 2017-2022
Table 39 Forecast Off-trade Sales of Soft Drinks by Category: % Value Growth 2017-2022
Table 40 Forecast Total Sales of Soft Drinks by Fountain On-trade: Volume 2017-2022
Table 41 Forecast Total Sales of Soft Drinks by Fountain On-trade: % Volume Growth 2017-2022

Megatrends

Country Report

Energy Drinks in Venezuela

New Report Guarantee

Executive Summary

New Report Guarantee

PROSPECTS

Double-digit fall of volume sales in 2017

High prices deter demand of energy drinks

Barriers to growth

COMPETITIVE LANDSCAPE

Increased concentration in energy drinks

Red Bull maintains its leadership in 2017

Short-lived presence is expected to continue

Samples

Overview

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Table of Contents

Energy Drinks in Venezuela - Category analysis

HEADLINES

PROSPECTS

Double-digit fall of volume sales in 2017

High prices deter demand of energy drinks

Barriers to growth

COMPETITIVE LANDSCAPE

Increased concentration in energy drinks

Red Bull maintains its leadership in 2017

Short-lived presence is expected to continue

CATEGORY DATA

Soft Drinks in Venezuela - Industry Overview

EXECUTIVE SUMMARY

Hyperinflation is shaping consumers’ and producers’ decisions

High cost of imported inputs and packaging shortages limit growth

Empresas Polar CA remains the largest player in soft drinks

Smaller presentations and local flavours dominate new products

Volume sales will continue to fall during the forecast period

MARKET DATA

APPENDIX

Fountain sales in Venezuela

SOURCES

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