Market research on the soft drink industry. Our reports feature a...
Market research on the soft drink industry. Our reports feature a wealth of standardised and cross-comparable statistics including total market sizes, market share and brand share data, distribution and industry trends.
In 2018, PepsiCo entered energy drinks in India with the brand Sting, costing INR50 per 250ml can, while Red Bull, the leading brand, retailed for nearly double the price for the same quantity. Realising the need for affordability to attract a…