Esprit Holdings Ltd in Apparel

Company Profile

About This Report

Sep 2013

Esprit has taken significant measures to overhaul its operations, distribution and branding through a high-cost transformation plan. However, with a focus on fragile Western Europe and intensely competitive China, the path to recovery will not be easy. Deeming its difficult situation a “perfect storm”, the company is placing considerable emphasis on its new vertically integrated model and focus on re-establishing a value for money image to reverse its fortunes.

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Esprit Holdings Ltd in Apparel

Euromonitor International's report on Esprit Holdings Ltd delivers a detailed strategic analysis of the company's business, examining its performance in the Apparel and Footwear market and the global economy.

Company and market share data provide a detailed look at the financial position of Esprit Holdings Ltd, while in-depth qualitative analysis will help you understand the brand strategy and growth prospects of Esprit Holdings Ltd.

This report examines:
  • Company share by region and sector
  • Brand portfolio
  • New product developments
  • Marketing and distribution strategies

A detailed SWOT analysis of Esprit Holdings Ltd provides strategic intelligence on:
  • Strengths and weaknesses
  • Category and country opportunities for growth
  • Challenges and threats from current competition and future prospects
  • Global and regional market positions

Research You Can Trust:

Euromonitor International's company profile reports are written by our Apparel and Footwear research team, a dedicated group of analysts that knows the industry inside and out.

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I ntroduction

Scope

Strategic Evaluation

Key company facts
Financial analysis
Fine-tuned Transformation Plan lays the groundwork for growth
SWOT: Esprit Holdings Ltd
Strategic objectives and challenges

Competitive Positioning

Esprit’s growth fails to recover following slowdown
Esprit slides down the global apparel rankings

Market Assessment

Women’s clothing remains Esprit’s star category
Asia Pacific leads the way for regional growth

Geographic and Category O pportunities

Germany focus provides hope in challenging Western Europe

Geographic and Category Opportunities

Western Europe’s ageing population benefits Esprit
German consumers seek value for money
Over-distribution poses a challenge for Esprit in Germany
China dominates Esprit’s sales in Asia Pacific
International competitors outpace Esprit in China
Esprit pulls the brakes on ambitious expansion plans in China
Internet retailing paves the way in China
Is the Chinese consumer “forever 30”?
Long-term growth opportunities

Brand Strategy

Esprit focuses on re-establishing “value for money” image
Clearer consumer segmentation through defined sub-brands
edc takes on competitive denim market to target youth
Smaller categories enable Esprit to cater to all wearing occasions
Esprit Kids: An underdeveloped opportunity

Channel Opportunities

Esprit moves towards a fast fashion model
Wholesale reliance challenges vertically integrated model
The store is Esprit’s new marketing medium
Online sales grow, but marketing lags behind

Operations

Speed and efficiency dictate Esprit’s new sourcing agenda

Recommendations

Retail focus and improved marketing could advance transformation