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Company Profile
Essity in Tissue and Hygiene
Feb 2020
US$570Added to Cart
New Report Guarantee
If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!
About This Report
New Report Guarantee
If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!
Essity is one the leading world players in tissue and hygiene. Its historic presence has helped it to develop strategies to increase and strengthen its brand portfolio, and it is now focusing on developing markets, such as China, Russia, Latin America, Southeast Asia and Eastern Europe, in order to ensure future growth beyond the company’s core markets. This report analyses Essity’s strategy and what plans it has for the forecast period.
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Overview
Why buy this report?
Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.
Euromonitor International's report on Essity delivers a detailed strategic analysis of the company's business, examining its performance in the Tissue and Hygiene market and the global economy.
Company and market share data provide a detailed look at the financial position of Essity, while in-depth qualitative analysis will help you understand the brand strategy and growth prospects of Essity.
This report examines:
- Company share by region and sector
- Brand portfolio
- New product developments
- Marketing and distribution strategies
A detailed SWOT analysis of Essity provides strategic intelligence on:
- Strengths and weaknesses
- Category and country opportunities for growth
- Challenges and threats from current competition and future prospects
- Global and regional market positions
Research You Can Trust:
Euromonitor International's company profile reports are written by our Tissue and Hygiene research team, a dedicated group of analysts that knows the industry inside and out.
Buy this report to inform your planning, strategy, marketing, sales and competitor intelligence functions.
Delivery format
Reports are delivered in PDF format and can be downloaded from your online account immediately after purchase.
Want to find out more about this report?
Request more informationTable of Contents
Scope of the report
Scope
Introduction
Executive summary
State of Play
Top companies at a glance
Key historic points (1)
Key historic points (2)
Essity’s global footprint: strong dependency on Western Europe
Essity’s manufacturing footprint via 90 production sites
Company overview
Strong reliance on Western Europe; Asia Pacific gaining importance
Growth decomposition
Exposure to Future Growth
Essity’s strategic framework
Exposure to growth
Projected rankings
An ageing global population is leading to societal changes
Future changes in countries’ populations
Prioritising markets which still have significant potential for growth
B2B opportunities: Away-from-home hygiene
Latin America and Asia Pacific to lead in away-from-home hygiene
B2B opportunities: Away-from-home tissue
Asia Pacific predicted to see the fastest growth
Competitive Positioning
Relative performance
Competitor overlap
Private label a major threat in Essity’s key markets
Asia Pacific is an attractive market for Essity
Key categories and markets
Key brands
Retail Hygiene
Retail hygiene sales by region
Top countries by category
Projected retail hygiene sales
Strengthening relations with consumers in sanitary protection
Libero Touch: going for premium
Focus on customers and consumers: expanding Tena’s product lines
Focus on customers and consumers: Tena’s website
Retail Tissue
Retail tissue sales by region
Top countries by category
Projected retail tissue sales
Innovation in leading brands: Sans Tube
Innovation in leading brands: Tork PaperCircle
Innovation in leading brands: Tork PeakServe
Key Findings
Key findings
Appendix
Projected company sales: FAQs (1)
Projected company sales: FAQs (2)
Why buy this report?
Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.
Want to find out more about this report?
Request more informationComplete Catalogue
Company Reports
- Amway Corp in Tissue and Hygiene | Sep 2014
- Georgia-Pacific Corp in Tissue and Hygiene | Sep 2014
- Hengan International Group Co Ltd in Tissue and Hygiene | Jan 2020
- Johnson & Johnson Inc in Tissue and Hygiene | Sep 2014
- Kao Corp in Tissue and Hygiene | Mar 2020
- Kimberly-Clark Corp in Tissue and Hygiene | Dec 2019
- Procter & Gamble Co, The in Retail Tissue and Hygiene | Jan 2018
- Procter & Gamble Co, The in Tissue and Hygiene | Dec 2018
- SCA Group in Tissue and Hygiene | Mar 2017
- Unicharm Corp in Tissue and Hygiene | Oct 2018
- Unicharm in Tissue and Hygiene | Feb 2020
Complete Catalogue
Company Reports
- Amway Corp in Tissue and Hygiene | Sep 2014
- Georgia-Pacific Corp in Tissue and Hygiene | Sep 2014
- Hengan International Group Co Ltd in Tissue and Hygiene | Jan 2020
- Johnson & Johnson Inc in Tissue and Hygiene | Sep 2014
- Kao Corp in Tissue and Hygiene | Mar 2020
- Kimberly-Clark Corp in Tissue and Hygiene | Dec 2019
- Procter & Gamble Co, The in Retail Tissue and Hygiene | Jan 2018
- Procter & Gamble Co, The in Tissue and Hygiene | Dec 2018
- SCA Group in Tissue and Hygiene | Mar 2017
- Unicharm Corp in Tissue and Hygiene | Oct 2018
- Unicharm in Tissue and Hygiene | Feb 2020