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Company Profile
Essity in Tissue and Hygiene
45 pages, Oct 2018
US$570Added to Cart
New Report Guarantee
If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!
About This Report
New Report Guarantee
If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!
Essity (formerly SCA) is one of the leading global manufacturers of consumer tissue and disposable hygiene products. While the company benefits from a strong brand portfolio as well as a leading position in the growing global adult incontinence category, it also faces an increasingly competitive and complex marketplace, including pricing pressures. The report analyses Essity’s growth strategies, highlighting activities in developing regions, as well as opportunities in developed markets.
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Overview
Why buy this report?
Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.
Euromonitor International's report on Essity AB delivers a detailed strategic analysis of the company's business, examining its performance in the Tissue and Hygiene market and the global economy.
Company and market share data provide a detailed look at the financial position of Essity AB, while in-depth qualitative analysis will help you understand the brand strategy and growth prospects of Essity AB.
This report examines:
- Company share by region and sector
- Brand portfolio
- New product developments
- Marketing and distribution strategies
A detailed SWOT analysis of Essity AB provides strategic intelligence on:
- Strengths and weaknesses
- Category and country opportunities for growth
- Challenges and threats from current competition and future prospects
- Global and regional market positions
Research You Can Trust:
Euromonitor International's company profile reports are written by our Tissue and Hygiene research team, a dedicated group of analysts that knows the industry inside and out.
Buy this report to inform your planning, strategy, marketing, sales and competitor intelligence functions.
Delivery format
Reports are delivered in PDF format and can be downloaded from your online account immediately after purchase.
Want to find out more about this report?
Request more informationTable of Contents
Scope of the Report
Scope
Strategic Evaluation
Key company facts
SWOT: Essity
Financial performance 2017
Strategic objectives and challenges
Competitive Positioning
Essity continues to outpace industry in value growth
Emerging markets remain key to a strong performance
Reversing unfavourable pricing
Impact of price increases: u nderstanding specific market conditions
Market Assessment
Re-evaluating strategies in emerging and developing markets
Strong position in adult incontinence, though competition intensifies
Retail Hygiene Geographic and Category Opportunities
Competition in key future growth markets for adult incontinence
Dominant position in Western Europe in adult incontinence
Competitive barriers and new entrants in US adult incontinence
Strong foundation in Nordic nappies/diapers/pants markets
The need for a stronger position in growth markets for nappies/diapers
Building strength in sanitary protection in Latin America
Innovations to battle struggling sanitary protection in W Europe
Retail Tissue Geographic and Category Opportunities
Essity leads retail consumer tissue in Western Europe
Growth of moist toilet wipes and changing consumer habits
Essity’s localisation and pricing strategies in Asia Pacific
Domestic brands and private label seize opportunities in Russia
Unmet potential in consumer tissue in Latin America
Operations
From SCA to Essity: streamline and focus to build value
Recommendations
Realising potential advantages
Appendix: Competitor Analytics
Competitor Analytics tool
Overview
Competitors
Market overlap
Treemap
Overlap matrices
Appendix: Industry Forecast Model
About Euromonitor International’s Industry Forecast Model
Soft drivers and the Industry Forecast Model
Growth decomposition explained
Significance and applications for growth decomposition
Key applications for Industry Forecast Models
Why buy this report?
Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.
Want to find out more about this report?
Request more informationComplete Catalogue
Company Reports
- Amway Corp in Tissue and Hygiene | Sep 2014
- Georgia-Pacific Corp in Tissue and Hygiene | Sep 2014
- Hengan International Group Co Ltd in Tissue and Hygiene | Nov 2018
- Johnson & Johnson Inc in Tissue and Hygiene | Sep 2014
- Kao Corp in Tissue and Hygiene | Oct 2018
- Kimberly-Clark Corp in Tissue and Hygiene | Jan 2019
- Procter & Gamble Co, The in Retail Tissue and Hygiene | Jan 2018
- Procter & Gamble Co, The in Tissue and Hygiene | Dec 2018
- SCA Group in Tissue and Hygiene | Mar 2017
- Unicharm Corp in Tissue and Hygiene | Oct 2018
Complete Catalogue
Company Reports
- Amway Corp in Tissue and Hygiene | Sep 2014
- Georgia-Pacific Corp in Tissue and Hygiene | Sep 2014
- Hengan International Group Co Ltd in Tissue and Hygiene | Nov 2018
- Johnson & Johnson Inc in Tissue and Hygiene | Sep 2014
- Kao Corp in Tissue and Hygiene | Oct 2018
- Kimberly-Clark Corp in Tissue and Hygiene | Jan 2019
- Procter & Gamble Co, The in Retail Tissue and Hygiene | Jan 2018
- Procter & Gamble Co, The in Tissue and Hygiene | Dec 2018
- SCA Group in Tissue and Hygiene | Mar 2017
- Unicharm Corp in Tissue and Hygiene | Oct 2018