Estée Lauder Cos Inc in Beauty and Personal Care

August 2021

Estée Lauder Cos Inc performed in line with premium beauty and personal care’s decline in 2020, but growth in skin care, rising online sales in the US and China, and above-industry performance of La Mer helped to offset some of the decline. China is growing in importance, fuelled by skin care and to a smaller extent colour cosmetics. Eventual acquisition of Deciem Beauty Group is timely, given the upward trend for beauty across wider price spectrums and with science-backed claims.

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Euromonitor International's report on Estée Lauder Cos Inc delivers a detailed strategic analysis of the company's business, examining its performance in the Beauty and Personal Care market and the global economy. Company and market share data provide a detailed look at the financial position of Estée Lauder Cos Inc, while in-depth qualitative analysis will help you understand the brand strategy and growth prospects of Estée Lauder Cos Inc.

This report examines:

  • Company share by region and sector
  • Brand portfolio
  • New product developments
  • Marketing and distribution strategies

A detailed SWPT analysis of Estée Lauder Cos Inc provides strategic intelligence on:

  • Strengths and weaknesses
  • Category and country opportunities for growth
  • Challenges and threats from current competition and future prospects
  • Global and regional market positions

Research you can trust:

Euromonitor International's company profile reports are written by our Beauty and Personal Care research team, a dedicated group of analysts that knows the industry inside and out. Buy this report to inform your planning, strategy, marketing, sales and competitor intelligence functions.

Scope of the Report



Executive summary

State of Play

Estée Lauder Cos Inc ranks fourth globally in beauty and personal care
Although North America is largest region for sales, Asia Pacific is closing in
Skin care overtakes colour cosmetics in 2020 as the leading category
Declines in market momentum weigh down 3-year performance

Exposure to Future Growth

Impact of COVID-19 on Estée Lauder Cos Inc (1)
Impact of COVID-19 on Estée Lauder Cos Inc (2)
Gains in facial skin care and colour cosmetics drive growth in China

EExposure to Future Growth

Estée Lauder Cos Inc maintains its fourth ranking in 2020
US slides in company’s geographical significance amid gains in China
Livestreaming part of effort to increase digital presence
Phygital reality and personalisation themes drive new concept stores
China, Asia Pacific boost travel retail, but rapid worldwide rebound unlikely

Competitive Positioning

Estée Lauder Cos Inc’s 2020 decline is steeper than the industry
Sluggish colour cosmetics in North America weighs down future growth
Estée Lauder Cos Inc’s beauty market share drops slightly in 2020
Clean beauty claims rise in priority, driven by skin care, colour cosmetics
China and US show signs of online pricing strength recovery
Consumer perceptions of top Estée Lauder brands
Estée Lauder Cos Inc’s portfolio strength is in skin care
Estée Lauder Cos increases its market share in China and South Korea
Estée Lauder, Clinique and Mac have largest presence in key markets
Company expands footprint through sustainability and flagship stores

Skin Care

Estée Lauder Cos ranks second globally in skin care
Anti-agers, basic moisturisers and face masks propel skin care gains
E-commerce shopping festivals drive momentum in China
Company responds to appetite for both entry-level and luxury skin care

Colour Cosmetics

Company maintains second position globally in colour cosmetics
La Mer the only brand in colour cosmetics to partially offset losses
North America rebound lags behind industry expectations
Cosmetics strategy is challenged as make-up artistry brands struggle


Estée Lauder Cos Inc’s biggest fragrances market is North America
Jo Malone London is company’s top brand in fragrance sales
Best fragrance prospects for company are in China, especially in unisex
Prospects in fragrance rebound best in China, US and UK

Key Findings

Key Findings


Projected company sales: FAQs (1)
Projected company sales: FAQs (2)
Overview of Beauty Survey: product and brand coverage
Overview of Beauty Survey

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