The most influential Megatrends set to shape the world through 2030, identified by Euromonitor International, help businesses better anticipate market developments and lead change for their industries.
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Learn moreDec 2017
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Sustainability and ethical consumption choices are becoming increasingly relevant to consumers across industries, and beer is no exception. Waste-reduction, recycling and repurposing strategies are being employed throughout beer production and distribution chains, offering a wide range of benefits – financial savings being just one. This report looks into the progress that has so far been made in this field, and areas in which future opportunities might lie.
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Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.
Within beer more specifically, the rise of the craft movement is associated with growing interest in product origins. As a result, as well as ingredients and brewing methods, there is growing consumer interest in the entire lifecycle of drinks.
Packaging and leftovers from the brewing process are key target areas. Working to reduce waste and improve efficiency has many advantages to companies throughout the production and distribution chains. These benefits broadly fall into three categories: mitigating future risk, cost-savings, reputation building. Developments in this area range from the launch of niche companies focused specifically on repurposing leftovers, to new bottle materials and national brand marketing campaigns highlighting achievements. Arguably, however, there is still much more that can be done.
Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.