The most influential Megatrends set to shape the world through 2030, identified by Euromonitor International, help businesses better anticipate market developments and lead change for their industries.
Learn moreEuromonitor addresses your unique questions and challenges across all B2B and B2C industries and geographies through custom, tailor-made research projects, designed to your specific goals.
Learn moreIf you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!
If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!
As Ethical Living is gaining strength, the global sustainability chain is developing, and an ethical industry is emerging. Ethical Living is being mindful of others (other human beings, animal welfare and or the environment) when making consumer choices. Although an ethical agenda is no longer limited to niche companies, the efforts of major companies are high-profile but often only small-scale. Those that prioritise ethical business practices early will appear more genuine to consumers.
Files are delivered directly into your account within a few minutes of purchase.
Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.
The “ethicalisation” of society is happening although at a slow pace. As ethical living is gaining strength, the global sustainability chain is developing, and an ethical industry is emerging. Sustainability is no longer only driven by NGOs, it is also closely linked to wider commercial activity.
Long-term charity/sponsorship affiliations have become an important caveat of many companies’ corporate social responsibility and marketing strategies, proving that an ethical agenda and profit do not have to be mutually exclusive. The FTSE4Good, Dow Jones Sustainability Indices and others, provide commercial incentive for acting in an ethical manner.
The huge plethora of certification and award schemes means that obtaining certification or being part of an awards list does not necessarily indicate that a company makes true efforts towards sustainable development.
Although an ethical agenda is no longer limited to niche companies, the efforts of major companies are high-profile but often only small-scale. Those that prioritise ethical business practices early will appear more genuine than those which seem to conform as a begrudging necessity. This is crucial in order to gain favour with the increasingly influential millennial consumer.
Right now, consumers, and in many cases companies themselves, can only see (or effectively monitor) the end-product in the larger supply chain, but it is only a matter of time until the whole production process moves into focus and companies need to have clarity on the sustainability of the entire supply chain including suppliers and partners.
Buying this report
Purchase by Credit Card allows access your content immediately, via your online account.
Purchase by Invoice means content is delivered once your online invoice has been paid. Invoices can be paid via credit card or bank transfer, giving prompt access to content.
Delivery
Delivery is dependent on method of payment (above). All files are delivered directly into your account.
More About the Megatrends Series
Our new Megatrends report series highlights the eight most influential megatrends to watch for both 2017. Euromonitor International’s global research teams continually monitor the consumer, industry and economic trends shaping world markets.
Our expertise, combined the latest techniques in re-examining the tens of millions of data points in our Passport database, allows us to be uniquely positioned to provide a holistic approach to common drivers that have the power to transform and disrupt entire categories in the next five years.
Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis and plan your corporate strategy with our expert qualitative analysis and growth projections.
This industry report originates from Passport, for more information click here.
Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.