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Megatrends

Ethical Living

57 pages, Aug 2017

US$1,325

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About This Report

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If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

As Ethical Living is gaining strength, the global sustainability chain is developing, and an ethical industry is emerging. Ethical Living is being mindful of others (other human beings, animal welfare and or the environment) when making consumer choices. Although an ethical agenda is no longer limited to niche companies, the efforts of major companies are high-profile but often only small-scale. Those that prioritise ethical business practices early will appear more genuine to consumers.

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Overview

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Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

EMERGENCE OF ETHICAL INDUSTRY

The “ethicalisation” of society is happening although at a slow pace. As ethical living is gaining strength, the global sustainability chain is developing, and an ethical industry is emerging. Sustainability is no longer only driven by NGOs, it is also closely linked to wider commercial activity.

EARLY DAYS FOR CORPORATE SUSTAINABILITY

Long-term charity/sponsorship affiliations have become an important caveat of many companies’ corporate social responsibility and marketing strategies, proving that an ethical agenda and profit do not have to be mutually exclusive. The FTSE4Good, Dow Jones Sustainability Indices and others, provide commercial incentive for acting in an ethical manner.

DO YOUR ETHICAL CREDENTIALS COUNT?

The huge plethora of certification and award schemes means that obtaining certification or being part of an awards list does not necessarily indicate that a company makes true efforts towards sustainable development.

SMALL-SCALE ETHICAL AGENDAS WILL LOOSE

Although an ethical agenda is no longer limited to niche companies, the efforts of major companies are high-profile but often only small-scale. Those that prioritise ethical business practices early will appear more genuine than those which seem to conform as a begrudging necessity. This is crucial in order to gain favour with the increasingly influential millennial consumer.

THE SUPPLY CHAIN UNDER THE MICROSCOPE

Right now, consumers, and in many cases companies themselves, can only see (or effectively monitor) the end-product in the larger supply chain, but it is only a matter of time until the whole production process moves into focus and companies need to have clarity on the sustainability of the entire supply chain including suppliers and partners.

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More About the Megatrends Series

Our new Megatrends report series highlights the eight most influential megatrends to watch for both 2017. Euromonitor International’s global research teams continually monitor the consumer, industry and economic trends shaping world markets.

Our expertise, combined the latest techniques in re-examining the tens of millions of data points in our Passport database, allows us to be uniquely positioned to provide a holistic approach to common drivers that have the power to transform and disrupt entire categories in the next five years.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis and plan your corporate strategy with our expert qualitative analysis and growth projections.

This industry report originates from Passport, for more information click here.

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Introduction

Megatrend analysis at Euromonitor International

Megatrend framework

Ethical Living is one of our eight focus megatrends

Key findings on Ethical Living

Ethical Living

From world leaders to individuals, and back

Challenges and opportunities

What is Driving the Trend?

Five core drivers are shaping Ethical Living

Shifting economic power

Population change

Technology

Environmental shifts and pressures

Changing values

Ethical Living in Action

Ethical Living splits into three trend dimensions

Ethical living in action

Ethical Living: key trends

Powering the World

Azuri : leveraging the sun for households in rural Africa

Tesla: making sustainable cars fashionable

Procter & Gamble: finding ways of turning laundry detergents green

From Less Water to Waterless

Heineken: water stewardship through ecosystem restoration

Pinch of Colour: entirely waterless formulations in colour cosmetics

AEG dishwashers: clever with water

Waste not, want not

Bluecup : a refillable alternative to Nespresso coffee pods

THINX: reusable sanitary protection

Stowaway: with waste reduction in mind

Ravintola Loop: from waste to taste

Transparency rules

Ingredion’s TRUETRACE: satisfying the hunger for non-GMO

CRED: a pioneer of ethical jewellery

Dorset Cereals: ultra-local advantage

Alternative means

EntoBento : cricket-based dog treats

Hemp Eyewear: definitely not plastic eyewear

Alter Eco Foods: the emergence of compostable stand-up pouches

Animal welfare

Chipotle: “food with Integrity"

Over the Moo: dairy-free ice cream ticking the boxes

Socially active

go!: when sanitary protection does more

Heineken: local cassava sourcing in Nigeria

VeloBloud : tackling homelessness with a coffee

Everyone counts

Nike BETRUE: supporting diversity

The Restaurant of Order Mistakes in Tokyo: dealing with dementia

Ahiida : sportswear designed with Islamic values in mind

Ethical Living: key market learnings

Conclusion

Ethical Living in brief

Ethical Living priorities to 2030

Ethical Living: what you need to know

Leverage the power of megatrends to shape your strategy today

Why buy this report?

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Megatrends

Megatrends

Ethical Living

New Report Guarantee

About This Report

New Report Guarantee

Overview

Why buy this report?

EMERGENCE OF ETHICAL INDUSTRY

EARLY DAYS FOR CORPORATE SUSTAINABILITY

DO YOUR ETHICAL CREDENTIALS COUNT?

SMALL-SCALE ETHICAL AGENDAS WILL LOOSE

THE SUPPLY CHAIN UNDER THE MICROSCOPE

Want to find out more about this report?

Table of Contents

Introduction

Megatrend analysis at Euromonitor International

Megatrend framework

Ethical Living is one of our eight focus megatrends

Key findings on Ethical Living

Ethical Living

From world leaders to individuals, and back

Challenges and opportunities

What is Driving the Trend?

Five core drivers are shaping Ethical Living

Shifting economic power

Population change

Technology

Environmental shifts and pressures

Changing values

Ethical Living in Action

Ethical Living splits into three trend dimensions

Ethical living in action

Ethical Living: key trends

Powering the World

Azuri : leveraging the sun for households in rural Africa

Tesla: making sustainable cars fashionable

Procter & Gamble: finding ways of turning laundry detergents green

From Less Water to Waterless

Heineken: water stewardship through ecosystem restoration

Pinch of Colour: entirely waterless formulations in colour cosmetics

AEG dishwashers: clever with water

Waste not, want not

Bluecup : a refillable alternative to Nespresso coffee pods

THINX: reusable sanitary protection

Stowaway: with waste reduction in mind

Ravintola Loop: from waste to taste

Transparency rules

Ingredion’s TRUETRACE: satisfying the hunger for non-GMO

CRED: a pioneer of ethical jewellery

Dorset Cereals: ultra-local advantage

Alternative means

EntoBento : cricket-based dog treats

Hemp Eyewear: definitely not plastic eyewear

Alter Eco Foods: the emergence of compostable stand-up pouches

Animal welfare

Chipotle: “food with Integrity"

Over the Moo: dairy-free ice cream ticking the boxes

Socially active

go!: when sanitary protection does more

Heineken: local cassava sourcing in Nigeria

VeloBloud : tackling homelessness with a coffee

Everyone counts

Nike BETRUE: supporting diversity

The Restaurant of Order Mistakes in Tokyo: dealing with dementia

Ahiida : sportswear designed with Islamic values in mind

Ethical Living: key market learnings

Conclusion

Ethical Living in brief

Ethical Living priorities to 2030

Ethical Living: what you need to know

Leverage the power of megatrends to shape your strategy today

Why buy this report?

Want to find out more about this report?

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