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Company Profile
Europcar International SA in Travel and Tourism
Aug 2013
US$570Added to Cart
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About This Report
New Report Guarantee
If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!
Europcar is the leading player in the Western European car rental market. In 2013, the company made a major move launching a new brand – InterRent – and entering into a new partnership with US car rental provider Advantage. The company has also repositioned itself as a broader provider of mobility services with its new slogan “Moving your way”.
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Overview
Why buy this report?
Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.
Euromonitor International's report on Europcar International SA delivers a detailed strategic analysis of the company's business, examining its performance in the Travel market and the global economy.
Company and market share data provide a detailed look at the financial position of Europcar International SA, while in-depth qualitative analysis will help you understand the brand strategy and growth prospects of Europcar International SA.
This report examines:
- Company share by region and sector
- Brand portfolio
- New product developments
- Marketing and distribution strategies
A detailed SWOT analysis of Europcar International SA provides strategic intelligence on:
- Strengths and weaknesses
- Category and country opportunities for growth
- Challenges and threats from current competition and future prospects
- Global and regional market positions
Research You Can Trust:
Euromonitor International's company profile reports are written by our Travel research team, a dedicated group of analysts that knows the industry inside and out.
Buy this report to inform your planning, strategy, marketing, sales and competitor intelligence functions.
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Request more informationTable of Contents
Scope of the Report
Scope
Strategic Evaluation
Key company facts
Brand portfolio
Financial assessment Q1 2013
SWOT: Europcar International SA
Key strategic objectives and challenges
Competitive Positioning
European woes drag down Europcar
Global ranking
Market Assessment
Outlook for Western Europe modest in car rental
Category and Geographic O pportunities
Global network
Category and Geographic Opportunities
The US represents Europcar’s best opportunity for expansion
Europcar finds new US partner in Advantage
Targeting leisure travellers with new products
Responding to occasional driver needs
Responding to changing business needs
Brand Strategy
Brand strategy for Europcar, Alamo and National
Privilege loyalty programme at a glance
Website
Brand S trategy
Social media
Operations
Strategic partnerships
Recommendations
Consumer segmentation and social media
Why buy this report?
Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.
Want to find out more about this report?
Request more informationComplete Catalogue
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