Europcar International SA in Travel and Tourism

Company Profile

About This Report

Aug 2013

Europcar is the leading player in the Western European car rental market. In 2013, the company made a major move launching a new brand – InterRent – and entering into a new partnership with US car rental provider Advantage. The company has also repositioned itself as a broader provider of mobility services with its new slogan “Moving your way”.

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Europcar International SA in Travel and Tourism

Euromonitor International's report on Europcar International SA delivers a detailed strategic analysis of the company's business, examining its performance in the Car Rental market and the global economy.

Company and market share data provide a detailed look at the financial position of Europcar International SA, while in-depth qualitative analysis will help you understand the brand strategy and growth prospects of Europcar International SA.

This report examines:
  • Company share by region and sector
  • Brand portfolio
  • New product developments
  • Marketing and distribution strategies

A detailed SWOT analysis of Europcar International SA provides strategic intelligence on:
  • Strengths and weaknesses
  • Category and country opportunities for growth
  • Challenges and threats from current competition and future prospects
  • Global and regional market positions

Research You Can Trust:

Euromonitor International's company profile reports are written by our Car Rental research team, a dedicated group of analysts that knows the industry inside and out.

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Scope of the Report

Scope

Strategic Evaluation

Key company facts
Brand portfolio
Financial assessment Q1 2013
SWOT: Europcar International SA
Key strategic objectives and challenges

Competitive Positioning

European woes drag down Europcar
Global ranking

Market Assessment

Outlook for Western Europe modest in car rental

Category and Geographic O pportunities

Global network

Category and Geographic Opportunities

The US represents Europcar’s best opportunity for expansion
Europcar finds new US partner in Advantage
Targeting leisure travellers with new products
Responding to occasional driver needs
Responding to changing business needs

Brand Strategy

Brand strategy for Europcar, Alamo and National
Privilege loyalty programme at a glance
Website

Brand S trategy

Social media

Operations

Strategic partnerships

Recommendations

Consumer segmentation and social media