Europcar is the leading player in the Western European car rental market. In 2013, the company made a major move launching a new brand – InterRent – and entering into a new partnership with US car rental provider Advantage. The company has also repositioned itself as a broader provider of mobility services with its new slogan “Moving your way”.
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Euromonitor International's report on Europcar International SA delivers a detailed strategic analysis of the company's business, examining its performance in the Car Rental market and the global economy.
Company and market share data provide a detailed look at the financial position of Europcar International SA, while in-depth qualitative analysis will help you understand the brand strategy and growth prospects of Europcar International SA.
Euromonitor International's company profile reports are written by our Car Rental research team, a dedicated group of analysts that knows the industry inside and out.
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