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11th VLB Iberoamerican Symposium

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Erwin Henriquez Profile Picture
Erwin Henriquez Senior Research Analyst​​

Session date and time:

21 Sep 21 | CET: 03:00 PM -

21 Sep 21 | CET: 04:00 PM

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The Versuchs- und Lehranstalt fuer Brauerei in Berlin (Research and Teaching Institute for Brewing in Berlin) was founded in 1883 by the German brewing and malting industry and provides research, training, education and service for the brewing industry.

The 11th VLB Iberoamerican Symposium is one of the Institute's flagship events, focusing specifically on the Latin American and Spanish markets, with sessions delivered in Spanish and English.

Session title: El mercado de bebidas en Latinoamérica: Brindando por el mundo post pandemia
 
Session description: La pandemia del coronavirus ha transformado radicalmente el panorama económico y de consumo de América Latina. Para la industria cervecera, el cierre del on-trade y las medidas que fomentan un mayor consumo en el hogar han provocado el colapso de categorías de alto margen como la cerveza de barril y otras. Esta presentación explorará los efectos duraderos de la migración de canales en la región, las nuevas rutas hacia los consumidores y las estrategias de crecimiento en categorías de impulso y valor agregado.
 
Session date and time: 21st September, 15:00 CET
 
Speaker name: Erwin Henriquez, Senior Research Analyst
 

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