30 Nov 22 | UTC Time: 03:30 PM - 30 Nov 22 | UTC Time: 04:00 PM
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In today's rapidly evolving business landscape, staying ahead of consumer trends is crucial for companies to remain relevant and competitive. Megatrends, the long-term consumer-driven shifts in behaviour and values, play a pivotal role in shaping industries and economies. Quantifying these megatrends can be a complex task but helps you estimate market potential, spending propensity and ROI. So, where should you start? Here, we explain the importance, methodology and benefits of quantifying megatrends.
One of the most noticeable features of beverages in the last decade has been the dramatic growth in popularity of the metal beverage can. While proponents of the can like to tout features like sustainability and portability as the driving forces behind this, what has really happened is that the can has aligned itself well with some of the most dynamic growth categories in beverages. It is this category alignment that has been the key to cans’ success.
As the pressure grows from both consumers and regulators to make the fashion industry more circular, retailers and brands need to adapt their distribution and retail strategies by encouraging repairing, promoting recycling and facilitating resale and rental.
Building back better is one of the most discussed ideas in tourism this year, particularly in Europe, and especially in the context of the post-pandemic rebound. Euromonitor International’s Sustainable Travel Index offers unique insights into resilience, overtourism, and value creation.
Our award-winning syndicated market research database provides detailed data and analysis on industries and consumers, across 1200 cities, 210 countries. We use advanced analytics and data science to identify and measure the effect of disruption to the economy, industries, costs and prices.Explore Passport
Via helps you navigate a fast-changing digital marketplace. We extract and organise ecommerce data from over 1,500 online retailers in 40 countries providing daily updates on pricing, assortment size and key attributes.Explore Via
Our consulting team answers your commercial questions with data and insights generated by our research experts, industry knowledge and 1,200 on-the-ground analysts in 100 developed, emerging and frontier markets.Learn More
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