Beauty Accelerate Virtual will connect the dots among emerging R&D advances, market and consumer trends, and supply chain innovations with focused discussions featuring newsmaker brands and retailers, up-to-the-minute data/analytics presentations, and breakthrough solutions from supply chain partners. Attendees will come away with the insights and connections they need to take their brands to the next level.
Session title: Skinification
Session description: Solidified during the pandemic when consumers invested time and money in skin care routines, skinification is rapidly spreading across the beauty and personal care industry. Growing self-care and wellness behaviour encourages skinification in hair care, while US consumers increasingly expect colour cosmetics to not only provide aesthetic benefits but also treat skin concerns and improve skin health.
The rise of skinification coincides with the democratization of educational content on social media apps, especially TikTok. As inflation and rising costs of living pressure US consumers in 2023, skinification is becoming a key tool in value creation strategies.
Speaker: Olivia Stelmaszczyk, Research Analyst - B&F