After the great success of the previous 4 editions, Eurofresh Distribution magazine and Fruit Attraction team up again to discuss the future of organic F&V markets and other growing “value chains”.
European retail buyers and international institutions will discuss the best strategies for fuelling the organic market phenomenon in Europe and globally.
Session title: Addressing the needs of conscious consumers in Europe
Session description: Sustainability concerns are forming a pool of cautious consumers that care about a number of product qualities. In turn the development of this group urges brands to adjust and clearly communicate their value-added claims. Nevertheless, diverse factors such as global pandemic, surging inflation or expanding e-commerce presence require market players to navigate when and what to prioritize first: dietary claims, clean label or ethical labels.
Date and time of the EMI session: 4 October 2022, 14.25-14.40 GMT
Name and title of speaker involved: Simona Bernatonyte, Senior Research Analyst