Cosmoprof CBE ASEAN is the new B2B show in Thailand to expand the beauty business in the fast-growing market of Southeast Asia. After six successful editions of Beyond BeautyASEAN and five editions of ASEANbeauty, the new alliance among BolognaFiere, Informa Markets and China Beauty Expo will enrich the event by bringing new projects and business opportunities in Southeast Asia.
Cosmoprof CBE ASEAN will represent the fifth destination of the Cosmoprof network, a 360° worldwide platform for the international beauty community, with shows in Bologna, Las Vegas, Hong Kong and Mumbai which all together involve over 500,000 professionals and 10,000 exhibitors from all over the world. China Beauty Expo is today the leading trade show in mainland China for the beauty industry.
Session title: Understanding the Beauty and Personal Care market in Southeast Asia
The pandemic has had a varied impact on the beauty and personal care market across Southeast Asia. While lockdowns and mobility restrictions negatively impacted some categories, others gained from increased consumer attention on self-care. As countries in the region recover from the socio and economic impact of COVID-19 there is a renewed focus on sustainability. Brands in the region are also embracing inclusivity and consumers are adopting a more holistic approach to beauty. Understanding the state of play of the industry and the evolution of trends can help businesses identify potential opportunities in the region.
Session date and time: Friday, September 16, 2022, 12:30 - 13:15 ICT
Speaker name and title: Sahiba Puri, Senior Consultant at Euromonitor International