Every year, Dairy Vision brings together big names in the food sector in Brazil and in the world and raise essential agendas for the dairy sector, anticipating trends, encouraging innovation, prospecting future scenarios and close the event, perhaps not with answers, but with various questions and points of view that aim to create movement, dynamism and evolution for the dairy sector in Brazil.
Session title: The impact of plant-based in the milk and dairy category
Session description: The dairy alternatives market has shown accelerated expansion globally and is moving towards new ingredients and consumers. With a diverse range of flavors and brands, beverages based on vegetable ingredients are positioned not only as a lactose-free alternative, but also with a lower environmental impact compared to cow's milk. In this context, the introduction of a plant-based line can strengthen the strategic presence of brands in the dairy sector, approaching this new consumer profile.
Session date and time: Wednesday, 24 November at 10:15 (BRT)
Speaker name: Gregory Ribeiro, research analyst