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In 2013, the world’s first cultivated burger was unveiled at Maastricht University. It cost USD300,000 and took two years to make; the developers went on to form Mosa Meats in 2016. Since 2013, multiple start-ups have joined the fray, and as of mid-2022, an estimated 30-45 were working on cell-cultured food. While many of these start-ups' estimates for product launches have come and gone, in one country (Singapore) it is possible to buy and consume cell-cultured meat - and countries around the world are gearing up to follow suit.
Organic product penetration in Europe is facing challenges, that start at the current economic uncertainty and price sensitivity, and continue through the rising popularity of various competing claims. This article discusses what should be the way forward for organic claims to appeal to consumers in Europe.
In 2022 societies have largely reopened, and most people are venturing outside the home again. However, the war in Ukraine and wide economic sanctions on Russia from multiple countries are adding to the aftermath of the pandemic. The cocktail of consequences facing food markets worldwide going forward spans the food supply chain, with various short-, mid- and long-term disruptors to raw materials supply, as well as manufacturing and distribution.
Personalisation has evolved from being a nice-to-have to a necessity across industries. Beauty brands in particular are leading the way with AI technology and product curation, while consumer health brands are focusing on building effective, tailored customer interactions.
In times of crisis, large companies with diverse portfolios are eyeing demerging and divestitures to optimise their core business and redirect their efforts to areas with larger future growth potential.
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