The Nordic Organic Food Fair is the region's biggest certified organic food & drink trade event. Co-located with Eco Life Scandinavia, the event showcases over 500 brands alongside a world-class conference programme. The future of food, health and the planet.
Session title: The Rise of Dairy Alternatives and 1. Sustainability quantified: choosing 2. Communicating the right claims to the right audience
Session 1 (2:00 PM - 2:30 PM):
Benefitting from the pant-based trend, dairy alternatives in Western Europe continue to show strong potential, although increasing inflation continues to impact consumer purchase decisions thus limiting the market growth. In this presentation, Euromonitor International discusses the main trends, drivers and innovations, as well as the opportunities they create for the players in the dairy alternatives market.
Session 2 (3:30 PM - 4:00 PM):
With the sustainability movement going mainstream worldwide and especially Scandinavia, the market gets crowded from marketing perspective. To succeed and stand out, companies have to take a much more measured, tactical approach. Whether it is ingredients, production or packaging, using and communicating the right message is crucial. Povilas Sugintas will advocate for a data-driven approach, something that is now possible due to the rise of e-commerce.
Date and time of the EMI session: 16 November 2022, 2:00 PM - 2:30 PM & 3:30 PM - 4:00 PM
Name and title of speakers involved: Ekaterina Tretyakova, Senior Research Analyst, Euromonitor International
Povilas Sugintas, Senior Consultant – Beauty and Fashion, Euromonitor International