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ICBC - International Cannabis Conference

Europe - Berlin
Shane MacGuill Profile Picture
Shane MacGuill Senior Head of Tobacco Research

Session date and time:

27 Aug 21 | UTC Time: 12:00 AM -

27 Aug 21 | UTC Time: 12:00 AM

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The ICBC is where the world meets cannabis - Europe's largest B2B trade event in Berlin, offering world-class industry networking and investment/capital opportunities within the cannabis industry. The International Cannabis Business Conference has been attended by executives, entrepreneurs and policymakers from over 80 nations and it's designed to connect dynamic and disruptive businesses seeking capital with viable and seasoned investors.

Register for the event at a discounted price here.

Access the schedule of the event here.

Session title:

Future of the Global Cannabis Industry

From Taboo to Typical

Session description:

Beyond the haze of hype and dramatic share price fluctuations, the cannabis industry is incrementally penetrating into the realms of FMCG through geographic expansion, democratization, and the adoption of innovative formats and branding sophistication. This session will explore the future evolution of the global cannabis industry - as it sheds its mantle of illicit associations - across markets, consumers, and brand propositions. Leveraging proprietary data, deep industry, and FMCG expertise, expect a roadmap and vision for the emerging market opportunities, demographic profiles, and lifestyle positioning which will shape global cannabis as it comes of age.

Session date and time:

Friday 27th August 4 pm CET

Speakers name:

Shane MacGuill - Global Lead, Nicotine and Cannabis at Euromonitor International

Spiros Malandrakis - Head of Research, Alcoholic Drinks and Cannabis at Euromonitor International

For a direct link to the session listing on the event website click here.




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