Paperworld Middle East brings together world-renowned brands and regional players for an exciting three-day showcase, providing the ideal space to network, share ideas, source new products and discover new solutions that are sustainable, promote efficiency & productivity, and are cost effective. The exhibition features an exhaustive list of products ranging from office & school supplies to festive decorations & brandable merchandise. Paperworld Middle East is also home to the region’s leading platform for children’s toys and games, Playworld Village (formerly Playworld Middle East).
Session title: The Toys Go Green - Sustainability in Toys and Games
• Rise of sustainability in toys and games
• Trends to watch (Social activism, plastic packaging, sustainable sourcing, circular shopping, digital shopping)
• Sustainability preferences
• Creating a better tomorrow - toy manufacturers are aiming to make a significant contribution to a better, safer world by reducing the amount of plastic they use.
Date and time of the EMI session: 15 November 2022 15.40 – 16:00
Name and title of speaker involved: Isam Arshad, Senior Analyst Euromonitor International