14 Mar 22 | GST: 09:00 AM - 15 Mar 22 | GST: 04:00 PM
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Euromonitor presentation title: Top Five Digital Consumer Trends in 2022
Name and title of all speakers:
ABDULMAJID RABBAT, CEO, SARA Group
ALEXANDER KAYSERl, Director, eyos
ALEXANDER LACIK, CEO, Pandora
AMIHAY KILSTEIN, MD, H&M, Israel
ANDREA FRABETTI, CEO, Sunseeker International
And many more.
Michelle Evans
Economic shocks, record-high inflation and supply shortages continue to drive up the cost of living. At the same time, Gen Z is coming of age, forcing retailers and brands to rethink marketing strategies. Plus, tech advances continue to influence purchase habits. These are some of the forces that will shape our lives this year.
Lilija Vladykina
Our team of specialists in Vilnius have identified two of Euromonitor’s Global Consumer Trends which are having the biggest impact on Eastern Europe.
Euromonitor International
Michelle Evans and her team share their insights around the tech trends that are redefining commerce in 2023. We explore how product development is being shaped by social platforms, the influence of gaming culture on shopping websites and ways retailers, brands and hospitality operators are offering more personalized experiences.
Michelle Evans
In addition to being known for their activism and authenticity, the members of Generation Z are the first true digital natives. As a result, brands that simply attempt to duplicate a store-based marketing strategy in the online realm often miss the mark when attempting to woo these young consumers. Now, US grocery retailers like H-E-B and Albertsons are beginning to use social media in novel ways to engage with these the members of Generation Z on their own terms.
Lisa Holmes
Technology has become interwoven with commerce, making it much more important for companies and brands to understand consumers' perceptions and digital habits. To better explore this topic, Euromonitor leverages the expertise of in-house analysts and key stakeholders across impacted industries to launch the annual Voice of the Consumer: Digital Survey.
Michelle Evans
While headlines have focused on quick commerce players and their VC-backed pocketbooks, large retailers such as Walmart should not be counted out.
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