3 Nov 22 | Brazil Time: 09:00 AM - 3 Nov 22 | Brazil Time: 09:40 AM
This event is now complete. Check out our future events.
Tracking and monitoring NPD is a vital part of innovation strategy. Understanding where innovation is happening and who is innovating allows companies to benchmark with their portfolios and identify where opportunities lie. Using the newly developed NPL tool, Euromonitor identified Singapore as a continued hub for innovation in soft drinks.
As Gen Z will become the main consumer force in the future, it is important to understand how they are building their habits and preferences. At the same time, there is a fast evolution in the soft drinks industry to move away from the old perception of it being unhealthy, towards more health and wellness products.
Outcome-orientated, need states positioning is more and more visible across fmcg industries, as brand owners expand the framework into an increasingly divergent range of categories. Consumers are increasingly primed to focus on the desired outcome or intention of their consumption, with nuance, and are beginning their purchase and consumption journeys working back from this point.
The Sub-Saharan African (SSA) soft drinks industry has been subject to high rates of inflation in 2022, causing a shift in manufacturer strategies to offset rising input costs. This article will provide an overview of rising prices of soft drinks in SSA, with a focus on carbonates, water and energy drinks. Thereafter, several key strategies – such as shrinkflation, localisation, price point management and promotions – will be discussed, to show how manufacturers can reduce the impact of inflation on their profit margins.
The Juice Summit is back! The prestigeous global conference’s first post-corona edition will take place on 12-13 October 2022 in Antwerp, Belgium. Year after year, the Juice Summit provides a forum for knowledge sharing and a unique networking opportunity for all industry players to shape the future of our sector.
Euromonitor International has launched its latest dashboard: the Soft Drinks Price Tracker. With unit price inflation still top of mind for suppliers and retailers across the global beverages industry, the Price Tracker dashboard allows subscribers to monitor product price movements, and assortment and pack size pricing strategies across categories and brands in the online channel.
Our award-winning syndicated market research database provides detailed data and analysis on industries and consumers, across 1200 cities, 210 countries. We use advanced analytics and data science to identify and measure the effect of disruption to the economy, industries, costs and prices.Explore Passport
Via helps you navigate a fast-changing digital marketplace. We extract and organise ecommerce data from over 1,500 online retailers in 40 countries providing daily updates on pricing, assortment size and key attributes.Explore Via
Our consulting team answers your commercial questions with data and insights generated by our research experts, industry knowledge and 1,200 on-the-ground analysts in 100 developed, emerging and frontier markets.Learn More
More ways in which we collaborate with our clients using our data: