3 Nov 22 | Brazil Time: 09:00 AM -
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While the number of vegans and vegetarians globally remains small compared to meat-eaters, there are an increasing number of flexitarian consumers willing to cut down meat consumption and looking for healthier and more sustainable alternatives to meat.
The Sub-Saharan African (SSA) soft drinks industry has been subject to high rates of inflation in 2022, causing a shift in manufacturer strategies to offset rising input costs. This article will provide an overview of rising prices of soft drinks in SSA, with a focus on carbonates, water and energy drinks. Thereafter, several key strategies – such as shrinkflation, localisation, price point management and promotions – will be discussed, to show how manufacturers can reduce the impact of inflation on their profit margins.
The strong increase in prices of packaged food and fresh food is directly linked to a rise in costs of production, including raw materials, commodities, labour, energy and transportation. Consumers reactions to inflation differ depending on income level, price sensitivity and brand loyalty. While the paths taken by companies to respond to rising cost include lowering margins, reducing pack sizes, changing packaging, and replacing ingredients, among others.
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