Test Future Event
Session date and time:
30 Jun 21 | UTC Time: 11:00 PM - 29 Sep 21 | UTC Time: 11:00 PM
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Latest Content
ホットプレート参入で考えるバルミューダの新規参入の構造
Taro Yamato
バルミューダが、今年の10月にホットプレート市場に参入する。 バルミューダは2010年に参入した扇風機や、2015年に参入したオーブントースターを通して、各業界に旋風を吹かせてきた。電子レンジ、炊飯器、掃除機やコーヒーメーカー、スマートフォンなどにも参入してきたが、特に旋風のインパクトの大きかったのは初めの二つだろう。この二つには、共通点がある。
The Importance of Quantifying Megatrends: Unveiling Future Opportunities
Alison Angus
In today's rapidly evolving business landscape, staying ahead of consumer trends is crucial for companies to remain relevant and competitive. Megatrends, the long-term consumer-driven shifts in behaviour and values, play a pivotal role in shaping industries and economies. Quantifying these megatrends can be a complex task but helps you estimate market potential, spending propensity and ROI. So, where should you start? Here, we explain the importance, methodology and benefits of quantifying megatrends.
How Physio Brands Can Score Big from Women’s Football
Dorothy Calba
In an exclusive commentary for Gulf Physio, Senior Research Analyst, Dorothy Calba, shares her insights on the role the expansion of women’s football and women’s sports more broadly can play in the physio and sports equipment space.
DIY Brands Unable to Pass on Inflation Costs
Nick Stene
Abnormal cost inflation has caused waves of pain for companies since late 2020, but our new Inflation Projection Tool launched in July 2023 strongly indicates that tools and hardware in home and garden stands out as a category where companies were harmed more than most (and brands more than retailers, so far). This sector is badly dislocated around its ability to pass on costs from production to end consumers.
Another Round at the Bar? On-Trade Facing Post-Pandemic Challenges
Anna Ward
The turbulence of the last few years has left on-trade alcoholic drinks in a precarious state. The rise of retail was already underway prior to the pandemic, but the shift is becoming increasingly entrenched in much of the world. On-trade volumes are still notably below 2019 levels, while retail continues to climb. That partly reflects still-incomplete pandemic recovery, but also likely indicates a more structural adjustment. What do the changing patterns mean for on-trade engagement?
Smart Personalisation at the Core of Establishing Brand Loyalty
Valeriya Sorokina
The concept of a smart home has transformed from a futuristic dream to a reality that many households now embrace. At the heart of this smart home vision is the ability to provide personalised services and experiences to consumers. This could include services such as personalised diets, smart home energy management, health monitoring, and many more.
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