Session description: Plant-based and alternative proteins remain a trending topic and part of a long-term strategic direction for many food companies. There are a range of consumers who limit their consumption of animal agriculture-derived products, which makes them willing to try or even seek out plant-based foods. Occasionally, when consumers may be increasingly cautious in their spending, novelty foods like plant-based innovations are increasingly scrutinised for their appeal. During this panel discussion, Euromonitor will guide potential challenges and opportunities that may arise in the shift to plant-based foods, and key segments that will widen the market.